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<title>it is what it is : Responses</title>
<description>Design Observer ::Â Join the Discussion</description>
<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/</link>
<dc:language>en-us</dc:language>
<dc:creator>Design Observer Group</dc:creator>
<dc:date>2009-12-07T20:44:41-05:00</dc:date>
<copyright>http://creativecommons.org/licenses/by-sa/1.0</copyright>




<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[I give it to 2x4... they are very good at self promotion. This is not the first time they create an exhibition devoted to their work. I admire the way they promote themselves as "artists" rather than mere designers. However, it baffles me as to WHY a significant portion of design community buys into it? I mean, let's face it... it is what it is because it's nothing more. I haven't seen the book, so perhaps I could find in it something that would really surprise me... but knowing 2x4 work I just can't visualize what kind of process goes on in their studio? As their deliverables don't show much of a process driven design, which in my mind is about experimentation, innovation, originality and not constantly ending up looking like an American imitation of standard Dutch design.  <br />
]]></description>
	<author>Maja B.</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-07T20:44:41-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[Well, what should Sagmeister's books mean other than extremely self-indulgent and extravagant self-promotion, especially having in mind that self-promotion is a key feature of his work? Let those 2x4 alone, they have published and financed their book themselves, and if you don't like it - just don't pay for it.]]></description>
	<author>Joe</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-07T07:17:29-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[Thank you very much this will be very helpfull]]></description>
	<author>designfollow</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-06T18:19:39-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[>One wonders: What might any of this mean to someone not already aware of 2x4âs work? <br />
The same as for those of us who are aware: Nothing.]]></description>
	<author>Kenneth FitzGerald</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-06T10:04:17-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[Roger, not it is not just you, I completely agree. It seems a spectacularly self-indulgent act of unfathomable hubris for a design firm to self-publish (and then try to sell) a monograph about their work. And that'd be true in <i>any</i> time, not just one of financial austerity. As I read this review, I just kept wondering: Who cares? I know, I know, we're supposed to think these folks are great, we're supposed to admire their work, etc., etc. But I just cannot muster the slightest bit of interest in the face of their self indulgent and extravagant self promotion. Far more compelling and interesting are the designers out there in the world who are quietly and modestly helping clients solve real communications needs.]]></description>
	<author>Rob Henning</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-05T22:38:04-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[Is it just me, or does a 1000-page self-published monograph on your own design studio seem tone-deaf self-indulgence in our current moment of financial austerity?]]></description>
	<author>Roger</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-04T21:16:08-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[The installation reminds me of this Donald Judd sculpture, at MoMA, rather than anything from childhood. <br />
<br />
http://www.flickr.com/photos/82846362@N00/15375512/<br />
<br />
Or the stacks of Bruce Mau's Life Style in all the pretty colors when that first came out.]]></description>
	<author>Alexandra Lange</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-04T19:45:40-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[Boy, that is a LOT of trees.]]></description>
	<author>Eric</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-04T14:28:02-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[Sometimes a simple idea is the best idea.]]></description>
	<author>izdelava spletne strani</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-04T12:52:09-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[I actually found this post through Google images. I had to take a second look as like Matthew mentioned it looks like something from childhood.]]></description>
	<author>Pastic Cards</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-04T11:56:16-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[dunno 2x4 work so well but clearly written, thanks. wonder, by the way, if the rectangle dimensions of the book are on a 2x4 scale...]]></description>
	<author>paul</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-04T11:56:10-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[Nice photo!]]></description>
	<author>i buy logos</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-04T10:49:38-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[This model design make me think of my youth, the colours and the shapes, just give me a warm feeling inside...... playing as a child.<br />
<br />
secure and loved<br />
<br />
thanks<br />
<br />
matt]]></description>
	<author>matthew</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-04T03:08:49-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[A well-written piece, made easy to peruse by unobtrusive disciplines of style and vocabulary. Congratulations.]]></description>
	<author>Stan Walters</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-03T21:14:02-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "it is what it is"]]></title>
	<description><![CDATA[Wow, look great!]]></description>
	<author>Waasys</author>
	<link>http://places.designobserver.com/feature/it-is-what-it-is/11767/#comments</link>
	<dc:date>2009-12-03T10:38:51-05:00</dc:date>
</item>



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