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<title>I.D.'s Executioners : Responses</title>
<description>Design Observer ::Â Join the Discussion</description>
<link>http://observatory.designobserver.com/feature/ids-executioners/12367/</link>
<dc:language>en-us</dc:language>
<dc:creator>Design Observer Group</dc:creator>
<dc:date>2010-07-01T04:19:16-05:00</dc:date>
<copyright>http://creativecommons.org/licenses/by-sa/1.0</copyright>




<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[I loved the cross over between the different avenues of 'design'; I have a friend that is a graphic engineer and can do just about anything: from designing thermometers, to carbon fiber F1 bodies then a website the next day. He is a great example of ID is/was today.<br />
<br />
Visit My Blog <a target="_blank" href="http://protravelguide.co.uk/travel-directory/">Directory</a> ]]></description>
	<author>Mark</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-07-01T04:19:16-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[The beginning of the end was once the focus shifted to International and away from Industrial.]]></description>
	<author>Pat</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-27T08:52:56-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Shared grief<br />
<br />
Let me share some grief with you to sooth the pain of the demise of ID magazine. Items, the Dutch design magazine I'm editor of, also came into turmoil last year after the publisher went bankrupt. Apart from pain of the unpaid bills, the existence of the magazine was in jeopardy. But we are lucky. Max Bruinsma, the editor in chief, and Pao Lien Djie, the managing editor, pay much effort in saving the magazine, and with the help of some friends and friendly foundations Items has made a restart.<br />
The magazine wasn't the cause of the bankruptcy, but bad management of its owner, a printer and wouldbe cultural entrepreneur from a small town in the Dutch bible belt. He even had a little theater next to his printing house, where the late Willy DeVille once played. They are still talking about it there.<br />
The ponytailed printer bought Items in 2007, because he said he loved it, though he never read an article. His biggest contribution to the magazine was an idea to sell eight or more pages to designers, they could make at will without editorial interference. That's not making a magazine, we said, but he didn't understand that. Then Items had a near editorial-office-has-to-go-to-Cincinnati experience. To cut costs the printer-publisher announced he wanted to move the editorial office from Amsterdam to the town where his printing house was. Soon he dropped that plan and made a 180 degree turn. Now he wanted to move his printing house to Amsterdam, because he wanted to be near the creative community (Willy DeVille had left his small town by then, so there was no reason for him to stay). He asked a famous designer to make sketches for his new printing house and rented a large space in Marcel Wanders' Westerhuis, because he couldn't wait to have his pied Ã  terre in Amsterdam.<br />
That was in February 2009. Three months later we all got a letter from the official receiver telling we probably won't get our money and Items moved to a smaller and cheaper office. The staff, the writers and the designers stayed loyal to the magazine so three issues could be made already without a publisher.<br />
<br />
BTW: For some immediate comfort you have to visit the exhibition "Demons and Devotion: The Hours of Catherine of Cleves" at the Morgan Library & Museum in New York. That exhibition ran in my town until last month, and it was a blockbuster. It's a unique chance to see the finest illustrations from the late Middle Ages. An era without printers or publishers.<br />
<br />
Marc Vlemmings<br />
Nijmegen, The Netherlands<br />
]]></description>
	<author>Marc Vlemmings</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-21T10:59:22-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[I.D. will be missed by this designer. As a first year ID student in 2000, I.D. magazine opened many windows to a blooming world. It was only later in graduate school that back issues found in the basement of Riley Hall reignited my passion for the magazine. Though I can see issues on my bookshelf as I write this, I already feel nostalgic for the weight and texture of the cover stock and the care I took in turning that first page. <br />
<br />
]]></description>
	<author>Kyle</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-20T22:07:30-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Does anyone here ever consider that the magazine's content became repetitive, recycled, and less and less relevant? I gave up on it and most other design magazines years before, not because of corporate mechanizations but because the stories sucked. And that would be the responsibility of the authors and editors, right? ]]></description>
	<author>Parnell Zigelli</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-20T15:03:38-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Sadly I think you can uncover similar tales of greed, mindless cost cutting and general managerial cluelessness at the core of many failed publications.  <br />
<br />
Everyone is quick to blame the Internet, economic conditions,changing reader habits, etc. as the root cause for the  demise of print publications.  While all those things are contributing factors, the reality is many publications have suffered from years of neglect and mismanagement.  ]]></description>
	<author>Tom</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-20T10:02:19-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[ID was not the same after chee pearlman left.]]></description>
	<author>Debbie</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-18T15:08:05-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[The inimitable Luke Hayman, one-time art director of I.D. and currently magazine redesigner extraordinaire through Pentgram, did the marvelous typography at the header. <br />
<br />
Julie, thanks for telling your story. As you know, I can relate. Meeting with the F&W people in Cincinnati after that awful, imagination-less company bought I.D. was among the most depressing periods of my life. The writing was on the wall immediately. You were brave to take on the project, though it sounds like it was a struggle all the way through.]]></description>
	<author>Bonnie Schwartz</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-16T09:00:18-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Dear Julie Lasky,<br />
<br />
I would like to acknowledge for bravely fought, and hold the space as long as you were there. To be frank, I couldn't afford any when I was a student of a local college in Malaysia, however, it has always been my comfort zone whenever I hit the library (at least a good 3 hours per day , max 12 hours).<br />
<br />
That comfort inspired me daily, what it is like to be creative, which what I have always wanted to be since I was 9.<br />
<br />
Again Thanks Julie.]]></description>
	<author>razifohnas</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-16T02:35:09-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[The demise of what was a great magazine is deplorable. I.D. was a catalyst and barometer to many design disciplines and heralded the multidisciplinary thinking that designers have always embraced, not of a pigeonholed practice but of one that has many outlets, approaches and modes of thinking. <br />
<br />
As a designer wanting more that to hunker down and do one thing I got a chance to dream of the possibilities in design in its many forms and what other thinking people with talent were problem-solving. <br />
<br />
I for one will miss this magazineâI think that a lot of us willânot only for its exposure to new design methodologies, its great writing and images but also for the good friend we had, now gone, who gave us great insight and sound advice. So long I.D.]]></description>
	<author>Alwyn Velasquez</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-15T14:21:48-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Excellent observation and storytelling by Julie Lasky. Another example of aggregated media without leadership. A great lesson.]]></description>
	<author>Richard Downs</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-15T01:35:18-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Thank you Julie, Im so glad this story has been told, too bad it took the demise of the magazine for it to finally happen.<br />
<br />
What you describe was exactly what happened; I was one of the staff who got the axe the day before your friend started his one year stint at the magazine. It appalls me that this type of mismanagement dragged on for a decade.<br />
<br />
ID was responsible for a new way of looking at the everyday and magazines like Wallpaper picked up on and became very successful with, because they had experienced publishers and resources behind them. ]]></description>
	<author>miranda dempster</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T22:42:52-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[The. Magazine. Sucked.<br />
<br />
It's that simple. The writing was awful. Each article hyped Karim Rashid-like substanceless design. The photographs tried to mimic Rolling Stone circa 1994, with out of focus, poorly cropped material. <br />
<br />
It was garbage for the last fifteen years. <br />
<br />
A lot of magazines are failing because of the economy. This isn't one of them. It failed because it sucked. ]]></description>
	<author>Phil Swift</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T21:00:01-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Its sad that a magazine which prided itself on communicating the value of Industrial Design didn't apply those same principles to its own business.<br />
<br />
The writing has been on the wall for print media (magazines, newspapers) for close to a decade. Problem is nobody bothered to look.<br />
<br />
If ID magazine had applied "design thinking" to its own situation, it would have realized it needed to evolve to remain relevant. As a printed publication, they were simply the middle man between the content and the reader. Sites like Core77 got it and became aggregators to content as well as facilitators for people to share their own findings and content via blogs and discussion boards.<br />
<br />
While I enjoyed ID Magazine in the pre-Internet era, I am not shedding any tears for its demise. They had ample opportunities to do something about it.]]></description>
	<author>Sergio</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T15:41:57-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[sounds like ramon's work never quite made the cut in the annual design review. sour grapes would explain the snark.<br />
<br />
julie - you were a trooper and did your best given the circumstances. i need not tell you my own personal relationship to the entire saga, suffice it to say, i feel your travails and then some.<br />
<br />
there was no "better" decade. ID was always great. it held the bar (of recognizing design quality) pretty damn high, so now we have to continue to live up to it even though it's gone. i think we can, but maybe harder for ramon.<br />
<br />
g<br />
]]></description>
	<author>Gong Szeto</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T13:45:19-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Who did the graphic typography at the head of the article? It is good. It is very good. I did not read much the article because of my lackadaisical design existence in the last year. I still look at the pretty pictures, though. (Remember when that word, lackadaisical was in fashion a few years back? did we have a wake for its non use?) ]]></description>
	<author>nancy</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T09:55:54-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[This article, which I could barely read because bumping up the font size on this amateurishly-designed and -coded site destroys the layout, works from the assumption that the magazine would have worked just fine with different owners. (In other words, the editors were brilliant and were being interfered with.)<br />
<br />
OK: Then why do we have Design Observer?<br />
<br />
Blogs and the ad crunch would quite possibly have been enough to do in a magazine whose editors always seemed to believe themselves stewards of design (people who âmake senseâ of it) rather than, as Lasky disingenuously claims, mere chroniclers of it (in âbound... journalsâ).<br />
<br />
Design criticism: Still a T-Rex wondering what that bright light in the sky might be.]]></description>
	<author>Joe Clark</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T09:34:16-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[I agree seems that a big missed opportunity was their website. As a design student, what keeps me going back to Core77 and the like is a blog style of the website, coupled with various other features that are fresh and new.  As a subscriber to ID for the last 3 years, I can say that the only time I have ever been to the website was to change address, and even then I was not really grappled by anything on the site. <br />
With people utilizing internet access more and more for information, blogs and sites that update daily keep attention (and stay on my mind), while in comparison ID magazine only came 8 times a year...<br />
<br />
]]></description>
	<author>Drew Downie</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T09:34:09-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Unfortunatly, publishers with a short term profit plan is something i am more and more familiar with. The last decade of easy money seems to have bred them.<br />
The last decade has been an easy time to make money. Some company's have forgotten  <br />
Magazines are about making a great product not huge profits. <br />
Gradually reducing quality to make more money is not very clever.<br />
If its not giving the reader value they won't buy. ]]></description>
	<author>MK</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T07:02:21-05:00</dc:date>
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<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[A well articulated version of what I'm afraid is a far too familiar story... Reading it, I'm reminded of what I feel when I see many of our local buildings torn down: a deep sense of loss, despite my having only a tenuous connection to the artifacts in question.<br />
<br />
While it takes a concerted effortâoften by a number of determined, imaginative, and talented peopleâto create anything of value, its destruction can generally be accomplished quickly and easily, whether through maliciousness, ignorance, stupidity, orâoccasionallyâcareful consideration of the trade-offs involved.<br />
<br />
My sympathies and best wishes for the future to all of those who worked diligently to build I.D., and my thanks to Julie Lasky for sharing her story.<br />
]]></description>
	<author>Peter J. Wolf</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-14T02:13:03-05:00</dc:date>
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<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Funny:<br />
â...a sports-loving guy who used a lot of basketball metaphorsâ<br />
<br />
Sad:<br />
âIn six years was any notable investment made in a dedicated sales staff, reader research or web development for I.D.â]]></description>
	<author>Mark Kaufman</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T19:25:10-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[I feel compelled to chime in on this because I was a loyal reader of ID through the years. Monthly I purchase ID, Monocle(recently) and Dwell. I have both a finance degree as well as graphic design and I co-own a fashion company. I loved the cross over between the different avenues of 'design'; I have a friend that is a graphic engineer and can do just about anything: from designing thermometers, to carbon fiber F1 bodies then a website the next day. He is a great example of ID is/was today. We need people like myself that see both sides and let people like Julie Lasky do her job, and not constantly be asking her to do the impossible with less and less financing. I gave up on Print & How a long time ago, but I kept coming back for ID, and now more than ever Monocle. I hope in the future someone can resurrect the ID monicker and pick up where Julie left off, the world needs a publication like this to keep inspiring young designers and challenging established ones.  ]]></description>
	<author>Sean Moran</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T18:49:49-05:00</dc:date>
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<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Note to Ramon: I can't fault you for preferring one I.D. era  to another, but I do take exception to your dissing Annual Design Review jurors. Among the people who took time out of their busy lives to judge the competition in the past few years (and they didn't earn a dime for it) were Elizabeth Diller, Bill Moggridge, Ellen Lupton, Debbie Millman, Holly Brubach, Paul Priestman, John Maeda, Brad Cloepfil, Luke Hayman, Casey Caplowe and Adam Tihany, and these are just a few names off the top of my head. I don't know what you were expecting. Maybe Jesus?]]></description>
	<author>Julie Lasky</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T18:42:16-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Clearly, Julie Lasky knows better than anyone what happened. But let me just add that, as magazine publisher (of GDUSA) trying to make his way in 2010, I believe some blame must go to the irrational and mad rush by advertising/media buyers to new media ... abandoning publications that have proven value and audience loyalty... for unproven but cool looking stuff. Some media expert recently noted that ad agencies and media buyers don't even really believe in their new media ad spending; they are just terrified of looking like they are behind the times. ID is a victim. But I really don't blame F+W; I blame the ad buyer madness... and unprofessionalism... that has gripped Madison Avenue.]]></description>
	<author>Gordon Kaye</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T16:48:15-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[Once I saw the words "private equity firm" I could tell what was coming. The dreaded Leveraged Buy-out Firm takes over and sucks it dry leaving a husk. <br />
See the New York Times Business videos â<br />
"Flipped: How Private Equity Dealmakers Can Win While Their Companies Lose" <br />
Another example of the need for finance reform.]]></description>
	<author>Jim L.</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T16:32:36-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[A sad and familiar story, eloquently told.  Having known the author in a past life I am happy to see her at this venue.  But I share her exasperation at the ongoing stupidity of those who seek to own and manage avenues of culture and creativity (books, magazines, film, recording), lusting for profit while completely ignorant of what it is that makes these things what they are, and why an audience would care to consume them in the first place.]]></description>
	<author>Jesse Marinoff Reyes</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T16:11:20-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[It's hard for me to evaluate the quality of the design review ... as the 2007 ADR issue was what caused me to pick up the magazine (and subscribe) in the first place, and to become seriously invested in industrial design as a future profession. Too, too bad about the classic tale of corporate mismanagement.]]></description>
	<author>Ari L</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T11:59:21-05:00</dc:date>
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<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[an easier way to summarize would be "ID Magazine had its day, but it died at least ten years ago."  an additional comment might be: "The Annual Design Reviews in particular have been laughable, as have been the selection of the jurors themselves"]]></description>
	<author>ramon</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T11:41:14-05:00</dc:date>
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<item>
	<title><![CDATA[Responding to "I.D.'s Executioners"]]></title>
	<description><![CDATA[This is a very sad and interesting article. I think the saddest part is that this same scenario is more than likely playing out in one form or another in most design magazines (in print). At the same time, I'm happy that you are at the DO and I look forward to reading more articles from the editor!]]></description>
	<author>Matt</author>
	<link>http://observatory.designobserver.com/feature/ids-executioners/12367/#comments</link>
	<dc:date>2010-01-13T11:36:39-05:00</dc:date>
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