Modern Architecture for the "American Century" : Responses

Modern Architecture for the "American Century" : Responses Design Observer ::Â Join the Discussion http://places.designobserver.com/feature/modern-architecture-for-the-american-century/13968/ en-us Design Observer Group 2010-06-24T13:36:20-05:00 http://creativecommons.org/licenses/by-sa/1.0 <![CDATA[Responding to "Modern Architecture for the "American Century""]]>
Breuer was one of the first architects to embark on a multi-building corporate architecture project after the war, for Torrington (later Toren) Manufacturing, based in CT, which also used Lester Beall for their extensive identity work. He built Pirelli's iconic, and possibly gimmicky, tower in New Haven.

A propos of Beall, it also seems important to note how often Saarinen worked alongside graphic designers in creating a new image for some old American companies. Most of his clients were remaking all parts of their visual identities at once, with the architecture at the leading edge of the free publicity.]]> Alexandra Lange http://places.designobserver.com/feature/modern-architecture-for-the-american-century/13968/#comments 2010-06-24T13:36:20-05:00 <![CDATA[Responding to "Modern Architecture for the "American Century""]]> Doug C. http://places.designobserver.com/feature/modern-architecture-for-the-american-century/13968/#comments 2010-06-24T11:13:28-05:00 <![CDATA[Responding to "Modern Architecture for the "American Century""]]> jonathan http://places.designobserver.com/feature/modern-architecture-for-the-american-century/13968/#comments 2010-06-23T02:22:04-05:00