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<title>Errol Morris Shocker: Baskerville is the Typeface of Truth : Responses</title>
<description>Design Observer ::Â Join the Discussion</description>
<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/</link>
<dc:language>en-us</dc:language>
<dc:creator>Design Observer Group</dc:creator>
<dc:date>2013-01-12T10:42:49-05:00</dc:date>
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<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Great post, thanks!]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2013-01-12T10:42:49-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[I wonder how Baskerville would pair with Garamond for truth. I wonder if it is the older typefaces that have been out in public longer make us feel more comfortable? Is it like logo design and branding, the longer the logo is out there the more comfortable we feel with it? <br />
<br />
Interesting article Michael!]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-11-18T19:19:49-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Great!]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-11-15T04:16:52-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[So, I guess what this analysis shows is that truth in the case of graphic design is defined in marketing terms: what others may think about it. Like art and language and unlike other forms of design, there is no inherent truth embedded in it, save for its basic properties and font identifications. But it is important as a reflection of some truth. Of course the meanings of words can change over time, and so too can relationships with fonts as they go in and out of style. ]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-27T12:13:51-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Splendid! <br />
<br />
]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-24T11:39:03-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[This is a valuable observation regardless of the inappropriateness, considering there is no other way to find out the typefaces' effects on people. Baskerville is the typeface of truth? Absolutely agreed.]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-16T03:13:31-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Errol, I wonder if you considered testing Times or Times Roman in your experiment?]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-16T01:36:55-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[<font face="helvetica" color="blue">thank god you didn't say "helvetica"!<br />
<br />
unlike mr. baskerville, i'm just fine with caslon - in fact i love adobe caslon, which probably makes me a barbarian in the typeface world</font>]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-16T01:34:40-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[If only Errol had a chance to get Baskerville (or better yet, a more contentious character like Eric Gill) in front of the interrotron!]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-13T14:08:25-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Errol, thanks for pointing out the second part, but it does not really change my concerns. All three scenarios proposed by Dunning are improper (I agree that they are commonly used in psychology, but that's a condemnation of statistical analyses in psychology). Moreover, it is inappropriate to try out different statistical approaches to identify the one(s) that give the answer you want. I could just as easily come up with 10 other analyses that would not show the effect. <br />
<br />
It was an interesting idea, and would have been notable if the effect were there, but it is not appropriate to claim that the effect is "irrefutably there" without supporting evidence. Science is difficult, and science with statistics is especially difficult. Anyone wanting to learn more about the Chi square test can look at this on-line textbook <br />
http://onlinestatbook.com/2/chi_square/contingency.html]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-11T08:57:21-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[<div class="articleBody"><br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<div style="font-family:'Comic Sans MS', 'Comic Sans', 'Marker Felt';"> Michael, I love this âTYPEFACE OF TRUTHâ and your many links in this post and especially to Mike Lacherâs short imagined <a title="I'm Comic Sans, Asshole" href="http://www.mcsweeneys.net/articles/im-comic-sans-asshole" target="_blank">monologue.</a> That piece somehow spoke truth to me. I would love it if each of the DO editors would read the Comic Sans monologue (with a straight face) for the OBSERVERMEDIA section of the Design Observer and then for fun redesign some of their award winning work in Comic Sans. For example: imagine the ambiguity of designing the Pentagram office <a target="_blank" href="http://www.pentagram.com/en/new/office-banners/<br />
" target="_blank"> banner </a> in Comic Sans.</div> </div><br />
]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-11T00:58:03-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Hey, Greg. How about reading the second part?!]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-10T20:59:01-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Except, as one of the comments at the NYT noted, the statistical analysis of the data appears to be all wrong. It is not clear what statistical test was actually used, and the weighting approach looks to have been designed to produce the desired outcome. The appropriate test would have been a chi square test on the number of responses in the different categories for the different fonts. Doing so gives <br />
<br />
X(df=25) = 32.93, p=0.13<br />
<br />
which does not meet the standard criterion needed to report a statistically significant finding (p<0.05). There may actually be an effect here, but given that 45,524 responses are not enough to reveal a statistically significant result, it must be an extremely small effect.]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-10T19:55:41-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[You can't handle the truth]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-10T14:46:11-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Another great story of Baskerville and credibility is when Benjamin Franklin, an early supporter of JB, confronted an outspoken critic who claimed that the new font's sharper serifs and heightened contrast 'hurt the eye.' Taking a specimen sheet of Caslon (after slicing off Caslon's name), then the more established English typeface, Franklin asked the critic to point out his specific grievances against Baskerville's design. 'This, and this, and that' he exclaimed, not realizing that he was revealing his bias against Baskerville. Upon receiving Franklin's letter telling of his trick, JB must have had his own laugh at so-called 'credible' type! ]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-09T22:17:25-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[If "this sentence is false" is true, then the sentence is false, which would in turn mean that it is actually true, but this would mean that it is false, and so on ad infinitum.<br />
<br />
Similarly, if "this sentence is false" is false, then the sentence is true, which would in turn mean that it is actually false, but this would mean that it is true, and so on ad infinitum.<br />
<br />
~ Imagine that in <a target="_blank" href="http://en.wikipedia.org/wiki/Comic_Sans" target="_blank">"Comic Sans."</a>  :-)<br />
<br />
R/<br />
<br />
p.s. Absolutely love-love-love the uppercase J & Q of Baskerville. But film makers are kind of weird anyway. Who knew?]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-09T22:16:38-05:00</dc:date>
</item>
<item>
	<title><![CDATA[Responding to "Errol Morris Shocker: Baskerville is the Typeface of Truth"]]></title>
	<description><![CDATA[Great post. In thinking about Morris' posit "can a font swing an election?", I would argue that Gotham played a significant role in Obama's 08 campaign. Clean and fresh, HOPE has never looked more hopeful.<br />
<br />
Now *cough*, if you'll excuse me, I've got to write that *cough* email telling the office i'm sick today...hmmm...what font will I use...?]]></description>
	<author></author>
	<link>http://observatory.designobserver.com/feature/the-typeface-of-truth/35428/#comments</link>
	<dc:date>2012-08-09T09:21:41-05:00</dc:date>
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