OBSERVATORY : MICHAEL BIERUT
There are two kinds of graphic designers in the world. One kind sees each project as an opportunity for self-expression, producing a body of work that bears an unmistakable mark, that is more alike than different, that is more about the maker than the message. The other kind of designer attends first to the client, to the message and to the audience. This graphic designer's role is to be neutral and invisible, an efficient conduit between broadcaster and receiver.
James Victore is good because, amazingly, he combines the very best of both ways.