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The Editors

Fifteen Minutes of Fame


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Paul Rand, played by Jack Nicholson.

There's a great line in the Oscar-nominated film Juno in which the title character, contemplating the sort of family she'd like for her unborn child, resists the notion of "wholesome," telling her friend, Leah, that she was hoping for something a little edgier — like, say, a graphic designer.

Truth be told, we did a little research and discovered that Canadian actress Ellen Page — who plays Juno — is, in fact, the child of a graphic designer. But still, it got us thinking: if graphic design's become so edgy as a profession that we're getting name-dropped in hit movies, maybe it's time to get serious about how we're really being portrayed.

Herewith, our initial choices for some friends and likely suspects, appearing soon in Graphic Design: The Movie.

[Casting is now closed. Comments are welcome with additional suggestions in case we have to cast the sequel.]

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Sean Adams, played by Ryan Seacrest.

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Laura Linney as Marian Bantjes.

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Saul Bass, played by Gene Hackman. (Submitted by Josh Berta.)

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John Bielenberg, played by Gary Oldman. (Submitted by Josh Berta.)

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Phillip Seymour Hoffman as Michael Bierut.

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Giambattista Bodoni, played by Liev Schreiber. (Submitted by Jonathan Hoefler.)

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Woody Allen as Michael Brenner. (Submitted by Cyprian Sadlon.)

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Neville Brody, played by Benicio del Toro.

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Robert Brownjohn, played by Stephen Fye. (Submitted by Jonathan Hoefler.)

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Paul Newman as Ralph Caplan.

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Robert Redford as David Carson.

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Matthew Carter, played by David Carradine.

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Matthew Carter, played by Ian McKellen. (Submitted by Marc Witt.)

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William Caslon I, played by George Dzundza. (Submitted by Jonathan Hoefler.)

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A.M. Cassandre, played by Robert DeNiro. (Submitted by Owen Troy.)

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Art Chantry, played by Jason Alexander. (Submitted by Josh Berta.)

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Steve Martin as Ivan Chermayeff.

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Richard Briers as Ivan Chermayeff. (Submitted by Jonathan Hoefler.)

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Keanu Reeves as Allan Chochinov.

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Brian Collins, played by Jeremy Piven.

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James Spader as Stephen Doyle. (Submitted by Carl W. Smith.)

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Jeremy Irons as William Drenttel.

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Michael Douglas as William Drenttel. (Submitted by Mitch Goldstein & Joey Pfeifer.)

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Hugh Dubberly, played by Steve Carrell.

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W.A. Dwiggins, played by Philip Seymour Hoffman. (Submitted by Jonathan Hoefler.)

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Dick Van Dyke as Alvin Eisenman.

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Benicio Del Toro as Adam Eeuwens.

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Mark English, played by Bruce Willis.

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Crispin Glover as Tobias Frere-Jones. (Submitted by Marian Bantjes.)

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Johnny Depp as Tobias Frere-Jones. (Submitted by Marian Bantjes.)

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Richard Belzer as Tobias Frere-Jones.

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Ed Fella, played by Tom Hanks.

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Colin Forbes, played by Ernest Borgnine. (Submitted by Jonathan Hoefler.)

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Johnny Depp as Thomas Fuchs. (Submitted by Felix Sockwell.)

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Eric Gill, played by Tim Gunn. (Submitted by Owen Troy.)

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Milton Glaser, played by Robin Williams.

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Milton Glaser, played by Eli Manning of the New York Giants. (Submitted by Carl W. Smith.)

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Frederic W. Goudy, played by Charles Durning. (Submitted by Jonathan Hoefler.)

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Sylvia Harris, played by Halle Berry.

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Rudy De Harak, played by Sean Connery

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Luke Hayman, played by Mark Ruffalo. (Submitted by Hollis Duncan)

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Sandra Bullock as Jessica Helfand.

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Courteney Cox-Arquette as Jessica Helfand.

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Steven Heller, played by Bruce Willis.

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Ben Kingsley as Steven Heller. (Submitted by Marian Bantjes.)

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Kenny Rogers as Kit Hinrichs. (Submitted by Joe Moran.)

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Jonathan Hoefler, played by Rainn Wilson.

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Nicolas Jenson, played by Hugh Laurie. (Submitted by Jonathan Hoefler.)

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Maira Kalman, played by Susan Sarandon. (Submitted by Hollis Duncan.)

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Tibor Kalman, played by George Clooney. (Submitted by Hollis Duncan.)

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Ed Norton as Chip Kidd.

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Julia Louis Dreyfus as Zuzana Licko. (Submitted by Amy Fidler.)

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George Lois, played by James Gandolfini. (Submitted by Jonathan Hoefler.)

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Ellen Lupton, played by Sarah Jessica Parker.

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John Maeda, played by B. D. Wong.

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John Maeda, played by Russell Wong.

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Bobby Martin, played by Ice Cube. (Submitted by Hollis Duncan)

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Rob Reiner as Bruce Mau.

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Bruce Mau, played by James Gandolfini. (Submitted by Lisa Kelly.)

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Rebeca Mendez, played by Bjork.

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Katherine McCoy played by Vanessa Redgrave.

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Kevin Bacon as J. Abbott Miller.

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Debbie Millman, played by Kyra Sedgwick.

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Joe Moran, played by Joshua Malina.

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Margaret Cho as Noreen Morioka.

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Murray Moss, played by Willie Garson.

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Jude Law as Christoph Niemann. (Submitted by Marian Bantjes.)

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Andy Dick as Christoph Niemann. (Submitted by Felix Sockwell.)

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Holly Hunter as Emily Oberman.

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Christopher Plantin, played by Redd Foxx. (Submitted by Jonathan Hoefler.)

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Cipe Pineles, played by Chloe Sevigny.

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Simon Cowell as Rick Poynor.

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Chris Pullman, played by Ted Danson.

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Paul Rand, played by Jack Nicholson.

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Paul Rand, played by Drew Carey. (Submitted by David Albertson.)

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Paul Rand, played by Larry "Bud" Mellman. (Submitted by Sam Potts.)

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Michael Rock, played by Ben Affleck.

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Benicio Del Torre as Stefan Sagmeister. (Submitted by Bobby Dragulescu.)

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Stefan Sagmeister, played by Zack Braff. (Submitted by Hollis Duncan.)

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Louise Sandhaus, played by Renee Zellweger.

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Peter Saville, played by Sean Bean. (Submitted by Luke Atkinson.)

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Julie Christie as Paula Scher.

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Allison Janney as Paula Scher. (Submitted by Teddy Blanks.)

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Felicity Huffman as Paula Scher. (Submitted by Amy Fidler.)

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Stanley Tucci as Adrian Shaughnessy. (Submitted by Prescott Perez-Fox.)

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Bonnie Siegler, played by Mary-Louise Parker.

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Bob Balaban as Eric Spiekermann. (Submitted by Christian Neumann.)

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Gunnar Swanson, played by Jean Reno.

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Gunnar Swanson, played by John Malcovich. (Submitted by Kate Lamere.)



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Gene Hackman as Anton Stankowski. (Submitted by Joe Moran.)

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Jason Tselentis, played by Colin Hanks. (Submitted by Sean Flanagan.)

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Bill Murray as Edward Tufte. (Submitted by Amy Fidler.)

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Cameron Diaz as Alice Twemlow.

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Dustin Hoffman as Rick Valicenti. (Submitted by Marian Bantjes.)

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Viggo Mortensen as James Victore. (Submitted by Hollis Duncan.)

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Tucker Viemeister, played by Nick Nolte.

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Massimo Vignelli, played by Sean Connery.

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Khoi Vinh, played by Tobey Maguire.

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Antonio Banderas as Armin Vit.

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Lorraine Wild, played by Meryl Streep. (Submitted by Sean Adams.)

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Fred Woodward, played by John Turturro. (Submitted by Marc Witt.)

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Richard Saul Wurman, played by Danny Devito.

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Jim Carrey as Ze Frank. (Submitted by Marian Bantjes.)























Posted in: Graphic Design, Reputations

Comment 77  |     |     |   Like 0  |   Tweet 3
Comments [77]
Bebe Neuwirth as Sheila De Bretteville!
Mark
02.02.08
12:14

Okay that's great. WHERE THE &*%# IS SAGMEISTER / DEL TORO?
Bobby Dragulescu
02.02.08
12:58

> Adrian Shaughnessy, played by Stanley Tucci.

> Stefan Sagmeister, played by Keanu Reeves.

These are awesome!
Prescott Perez-Fox
02.02.08
01:12

Anthony Hopkins as Alan Fletcher
Ciaran McCabe
02.02.08
05:50

Frankly, I always had George Clooney pegged for the Sean Adams role.
Ellen Lupton
02.02.08
07:03

"If I ever have to cast an acting role, I want the wrong person for the part. I can never visualize the right person in a part. The right person for the right part would be too much. Besides, no person is ever completely right for any part, because a part in a role is never real, so if you can't get someone who's perfectly right, it's more satisfying to get someone who's perfectly wrong. Then you know you've really got something." Andy Warhol, The Philosophy of Andy Warhol, 1975.
Rick Poynor
02.02.08
09:55

I remember when Alice Twemlow hosted the AIGA Crouwel/Vignelli event. For the introduction she started with her casting ideas if there was a movie about them. She compared Wim Crowel as Sir Ian McKellen and Massimo Vignelli as Robert De Niro. I thought that was perfect!
elee
02.02.08
10:40

Jonathan Barnbrook played by Mick Hucknall!
Andy
02.02.08
10:46

Jennifer Aniston as Jennifer Sterling. That is a compliment to Jennifer Aniston.
Laura Franek
02.02.08
11:51

Tom Hanks as Tibor Kalman,
Oliver Platt as Neville Brody (moustache & glare to be added of course)
rasha hamdan
02.02.08
12:47

Penn Gillette as Tibor Kalman.
Michael Bierut
02.02.08
12:58

Julia Stiles as Jennifer Sterling.
zoe
02.02.08
01:53

What about Tobias (Tobey) Maguire as Tobias Frere-Jones?
Luke Joyner
02.02.08
02:05

And the nominees for Best Picture are...

No Caslon for Old Men
There Will Be Bodoni
Duotonement
Michael Cronan
and
Juno
Michael Bierut
02.02.08
02:23

That is why I love Ellen.
Sean Adams
02.02.08
02:28

BRILLIANT IDEA!
pat Taylor
02.02.08
03:15

Ryan Seacrest is NOT cute enough to play Sean Adams. Margaret Cho is almost as funny as Noreen, but again, not as cute.
Michelle French
02.02.08
04:47

this is about as nauseatingly self congratulatory as you can get. i guess it tells you much about the egos of the people who populate and run this space, more so even than the tedious pseudo intellectual drivel or vague profundity thats usually posted. i'm embarrassed for everyone involved, but not that surprised.

i beg the readers to ignore this. to let these so called leaders and opinion formers of our industry rot in the banality of their arrogance, sheilded and cosited by their coterie, like flies gathering round and in turn being infected by the omnidirectional shit they 'create' and foist upon us.

to every single name mentioned above. come the revolution you'll be first against the wall. but you all know that already. go home to your children if you are lucky enough to have them, kiss them and hug them, and tell them how much you love them. you have served your purpose. the love you need to survive must be dwindling, the emotional deficit and vanity within, that forces you to feel the need to compare yourself visually to film stars mirrors the insecurites and failings your lavishing on your offspring. its ok. you are weak.

go home. if your home, leave your study, turn your computer off. you have served your purpose and now... and now.. and now its over.


burt
02.02.08
05:46

Actually, Burt, the great thing is that most designers have a sense of humor about themselves and the world around them, and on a cold winter weekend, they can enjoy the simple exercise of playing out a fictional scenario.

Anyway, judging from the comments above, it sounds like you're the exception rather than the rule. Thank goodness for that.
annette florid
02.02.08
06:06

wow, sounds like someones jealous. Relax Burt, try laughing once in a while. I have a casting nomination:
Bert
Byron
02.02.08
06:16

Actually, Annette, designers tend not to have the best sense of humour about themselves or their work. Embarrassing.

Byron, why automatically assume jealousy to be the cause of criticism? That's pretty unimaginative. And embarrassing.
PaulW
02.02.08
06:27

"maybe it's time to get serious about how we're really being portrayed."

Well, by the way the post went, it seems like "the editors" don't want to show us as serious...

g
02.02.08
07:15

come the revolution you'll be first against the wall
How about Burt played by Ernie (Guevara)?
Gunnar Swanson
02.02.08
07:37

Rick Poyner / Simon Cowell... talk about typecasting.
Jason Tselentis
02.02.08
09:44

Bob Dole as William Caslon's ghoul. Let's make it a horror! "We kerned and kerned and kerned, and it came back for more!"
Kevin M. Scarbrough
02.02.08
10:15

Sam Potts: You are genius.


noreen Morioka
02.03.08
01:19

For all you DAAPers out there:

Gordon Salchow = Rutger Hauer
Charlie Hartman
02.03.08
01:32

It's kind of funny. Like a group of plumbers, architects, or electricians comparing themselves to actual famous people.
Everyone looks like someone depending on the eye of the beholder. Personally, I've been compared to Jane Seymour, Olive Oil, and Shelly Long. Bottom line, you can't depend on the eye of the beholder.
Ann
02.03.08
02:24

@Paul
Unimaginative, maybe. Embarrassing, really? Simply trying to lighten the mood. I actually do understand and relate to Berts crit. But far too often do I read comments on here that are much too serious a reaction to an obviously light hearted post.
Byron
02.03.08
02:43

The biggest problem with this post -- aside from designers dying with their children in their arms when the revolution strikes -- is that with a cast like this the only person that could direct would be Robert Altman, RIP.
Armin
02.03.08
09:23

Suggestions are more likely to be incorporated into this post if you send web-ready side-by-side portraits at 356 pixels wide. Thank you everyone for your contributions to this obviously pointless and silly post. And, yes, Armin Vit is correct: even with such brilliant casting, who could direct such an ensemble cast except for Robert Altman?

designobserver[at]winterhouse[dot]com

We'll get back to serious design matters by tomorrow, we promise.
The Editors
02.03.08
09:52

Stefan Sagmeister, played by Stefan Sagmeister
debbie millman
02.03.08
11:38

Related to this article: I ended up watching What Women Want yesterday on tv. Can anyone tell me what Mel Gibson's character is supposed to be? He's not a creative director, and he's certainly not a designer. I'm pretty sure no one wants Gibson as our mascot now anyway.
ben king
02.03.08
01:17

Bill Murray as Edward Tufte? brilliant
Yotam
02.03.08
01:26

Oops, make that

No Country for Old Style Numerals
Michael Bierut
02.03.08
02:30

On second thought, Colin Forbes is far more Steve McQueen.
Jonathan Hoefler
02.03.08
03:11

Adrian Shaughnessy should definitely be played by Sir Sean Connery, a fellow Scot.
David Simon
02.03.08
08:48

Milton Glaser played by Eli Manning of the New York Giants! Was sent to the Design Observer at 2:08 P.M. before the Super Bowl. Thank you.
Carl W. Smith
02.03.08
10:27

Ugh.
Brutus
02.03.08
10:53

Johnny Knoxville as Felix Sockwell?

I guess you would all have to learn to act, which is sort of a big deal.
flaherty
02.03.08
11:38

willem dafoe as david carson?
devin mckim
02.04.08
12:27

Heather Ledger as Peter Bilak?
Paul
02.04.08
01:47

Conan O'Brian is a dead ringer for Stephen Doyle
Eririque
02.04.08
08:31

(Guys, I... was kidding with my Dead Typefounders Club, who were submitted in order of ridiculousness. Except for Redd Foxx, anyway.)
Jonathan Hoefler
02.04.08
09:44

Some of these are hilariously spot-on. Felicity Huffman would make a great Scher.
Haik Avanian
02.04.08
10:02

I think these designers (that are supposed to be leaders in our field) clearly think way too much of themselves, and apparently have a little too much time on their hands. It's sad, really.
Jennifer
02.04.08
03:32

Just thinking ... Stanley Kramer could have directed this. He did "It's a Mad Mad Mad Mad World."

Or David Lynch.

VR/
Joe Moran
02.04.08
05:13

This is going to be one long movie.
Creative Something
02.04.08
05:32

I have always thought that Erik Spiekermann and John Malkovich could pass for long lost brothers. Especially in The Hitchhiker's Guide to the Galaxy, minus the whole John Malkovich being a bust on spider legs.
Julia Dantchev
02.04.08
06:49

oops, supposed to read:

erskine bowles as Tibor Kalman

ed mckim
02.04.08
07:33

Yes, Byron, embarrassing. Really.
PaulW
02.05.08
12:33

sure would be nice to see a few more women - sometimes the sexism in my own field makes me gag.
Anne
02.05.08
12:59

How about some editing? The best five or ten of those are great, but once it degenerated into "I know! Get the asian guy to play the asian guy!" it got pretty cheesy. : )
bryan
02.05.08
01:38

Besides, Marian should totally be Mare Winningham, not Laura Linney.
bryan
02.05.08
01:42

nauseatingly self congratulatory
You forget that the people portrayed knew nothing of this. I certainly neither supplied my own photograph nor that of my supposed impersonator. Nobody here put their name forward, friends and colleagues just had a laugh finding pictures. And i wouldn't have known about this if a friends hadn't sent a link.

I know that as a German i am not supposed to have a sense of humour, but i think this is quite funny. Like any picture album it's fun to look at your friends, colleagues, peers, no more and no less. Or call it fancy dress, in time for Mardi Gras (today).

And you could always try and get a life.
erik spiekermann
02.05.08
04:14

erik, du pannkauken

Oh excuse the familiar.


Sie sind ein Berliner, ne?
Berliners know nothing of Mardi Gras.

Kölle Alaaf

and you don't feel any guilt that Otto Waalkes is not included?

http://www.youtube.com/watch?v=dkz_w1kLBYs

WD, feel free to send this post to hell, hell, hello-löchen hello.
nobody important
02.05.08
06:41

Peter Saville was already played by Enzo Cilenti in the film @24 Hour Party People" http://imdb.com/title/tt0274309/fullcredits#cast
george
02.06.08
09:02

I agree with Jennifer's post from Feb 4. Why are the designers who author this blog so consumed with being stars? Outside the acting world, I am beginning to think graphic designers may be the most narcissistic of creative people.
Keith
02.06.08
09:38

-Peter Saville was already played by Enzo Cilenti in the film @24 Hour Party People" http://imdb.com/title/tt0274309/fullcredits#cast

In which he appeared for about 7 seconds and was only credited as "saville" (if I remember right)

Very disappointing
Henrik Tandberg
02.06.08
09:45

Ana Barroso
02.06.08
12:51

What a vain & hollow entry.

Solving problems, I see.
atley
02.06.08
04:02

Well, that was fun.
Mike Swaine
02.07.08
06:42

John O'Hurley (J. Peterman) as Massimo Vignelli

last one from me, I promise.
ed mckim
02.07.08
07:08

Sagmeister as Sagmeister, of course.
itu Chaudhuri
02.09.08
05:04

This is funny precisely because of the anonymity of the field graphic design. (How many people outside the field would recognize any of these designers on the street?) I don't think it was intended to be self-congratulatory or indulgent. Do the naysayers really think movie stars are so important as to be incomparable to mere mortal designers? Come on, it's a joke.
Ellen
02.09.08
02:40

Mr. Spiekermann brings up an interesting point: this was done among friends, for their friends. And what’s a little joke among pals?

All of the designers featured are well known in design, including the editors of Design Observer. Is it possible other designers do not find this posting funny because their feelings are a symptom of a bigger issue?

This is just my own perception as an every day, working designer in the field, but, this particular group of designers can feel like a tight, exclusive circle that can be a bit dismissive. I have found it difficult at times to approach some of these leading designers with ideas, dreams, and questions. (Yes, this is polite-speak for saying they can come across as snobs.)

So when they post something light-hearted about themselves, I can see how it could be misinterpreted.

JP
02.10.08
08:06

i just want to know where you get those cool black and white head shot photos done at!!!!
Ashkahn
02.10.08
09:22

How overwhelmingly white and male.
This is culmination of "getting serious" about portraying graphic designers as a group?
Swore it was the roster for a Rotary Club.
elly
02.11.08
01:53

God dammit, that's good.
—bad mama.
dub smith
02.12.08
02:34

I wholeheartedly agree with JP and Elly. Exclusive, white, and male.

When I heard Ellen Page say that line in Juno, I cringed. But just so you guys know, the stereotypical edgy designer teenagers think about? It's like, SO not you guys.
Elizabeth
02.20.08
10:13

Just brilliant, Too many for just one film I'm almost sure that it should work like the "PotA" (Planet of the Apes, silly).

Film One: The Planet of Design
You know the plot. Frames the current paradigm 5000 years in the future, we're in the neo-digital age, Massimo Vignelli (still alive...) screams standing on FDR Drive /East River Bank, where the work of a third generation Ed Fella (also still alive) student, has finally captured the Brooklyn skyline, in a massive tri/quad-color neo-expressive typography mural where Coca-Cola sign used to be.

Film Two: Beneath the Planet of the Design
Our protagonists (Bill and Jessica) are forced to deal with the fallout of all of design history 100 hundred miles (leagues) beneth the Earth's surface lie endless archives of every design competition every run…all clean and safe but the sharpie ink on the boxes has dissolved and they are in disarray, the Berman Collection Vault needs to be cracked, a buried Cooper Hewitt-excavated, The Steven Heller Memorial Dome inpenetrable, our heroes are sorting good from bad in an oxygen-light environment. Supporting roles by Alice Twemlow, and Rick Pynor, H&FJ and Ed Tufte (still alive) has made an alliance with Hugh Dubberly (still alive) and they have committed to a ‘SuperTaxonomy’, which continues to challenge Bill and Jessica as they dig through the debris.

Film Three: Escape from the Planet of Design
Tell me time travel isn’t what we do best!!
I think think is Cranbrook - Did anybody cast The McCoys? or Mr. Earls.?

Film Four: Conquest of the Planet of Design
(A pre-pre-prequel, The great Design Revolt)
This film can tell the story of Beach Culture/Raygun/Émigré…you know the drill California!!!

Film Five: Battle for the Planet of the Design
After conquering the oppressive humans in "Conquest for the Planet of the Apes", Caeser(Roddy McDowal) must now keep the peace amongst the humans and apes. Gorilla General Aldo(Claude Akins) views things differently, and tries to cause an ape civil war. In the meantime, other human survivors learn of the ape city, and decide they want to take back civilization for themselves, thus setting the stage of warring ape factions and humans. Need I say more.
So much Star-Power.

To the PotA-super fan, I apologize in advance for the plot shifts and lack of continuity -I got excited.

Rick Griffith
02.22.08
02:23

Piven as Collins and Seacrest as Adams are both strokes of casting genius.

To pull off Bierut you have to have Oscar-winning chops like P.S. Hoffman.

Cowell as Poynor is life imitating life.

I like Carey as Rand better.

Oh, and Willis as Heller is perfect because Heller can kick some ass.

There is some miscasting going on though.

Sedgwick as Millman: I don't think she can pull of the accent. Plus, I think there is a better choice both for the separated-at-birth factor and for her ability to match the wit and humor of our beloved DM. I submit to you: Rachael Harris.

Connery as Vignelli... He would still sound like Sean Connery.

Also, Redford as Carson? More like Gary Busey or ... well, no... just Busey.

For an addition I would cast Susan Sarandon as Ann Willoughby she has the voice and the look.

I had someone for Dana Arnett but it has slipped my mind. Maybe it will come back to me.

- Bone
Bone
02.22.08
10:59

I think you missed the obvious choice for Tobia Frere Jones: a young Matthew Broderick.
BrooklynMatt
02.28.08
09:50

Some of the existing ones didn't seem right to me, so I made a jpg with my choices

http://www.spyboy.com/designers/designers.jpg
spyboy
02.28.08
11:47

Oh my god. Did you really spend all that time on that?
lilly
03.02.08
04:18

I'm surprised that no-one spottedNoah Taylor and Tobias Frere-Jones. I think they're seperated at birth...
keith
03.10.08
06:00



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