When young Fred Herzog selected Kodachrome slide film in 1953 as his choice for making photographs, he did it for two reasons: the intensity of the color which suited his eye, and affordability. Kodachrome had marvelous aesthetic attributes, but also a major drawback. The only way to make color prints with Kodachrome was to send the slide film to Kodak, an expensive and complicated process for even small prints, much less larger prints suitable for gallery display. But at age 23, Herzog didn't care. What he cared about was “making pictures.” So Herzog kept his images safely stored as slides, and continued to shoot, caring more about the image he created than the fact that slides were a dead-end to the gallery scene.
Now 85 years of age, the elder Herzog has lived long enough for technology to catch up to the Kodachrome dilemma and allow him to share his work. That technology — archival digital ink jet printing — has zoomed past Herzog's once dead-end Kodachrome slides for a new life. And that new life is beginning to explode within the connoisseurs and collectors of photography, thanks to Vancouver art dealer Andy Sylvester who was visionary enough to believe in him and exhibit his ink jet prints.
Read more about Fred Herzog's work here in a comprehensive article by Timothy Taylor and see more of Herzog's images at the Equinox Gallery in Vancouver.
All images © Fred Herzog