I was asked by the editors of Inksie to write about Dieter Rams and his ten principles for good design. Luckily they assigned me my favorite: Good design is aesthetic, and asked Pavel Fuksa to illustrate.
I believe this. Don’t you? You must, or you wouldn’t be reading this journal which, with its gray-on-gray scheme and boxy layout, resembles the aesthetic ideal to which Dieter Rams’ designs cleave. A functionalist might quibble with the lack of contrast. A minimalist might quibble with the bars. A modernist might wonder if the 1970s-style logotype wasn’t a little too much. But aesthetically it works: It sets a mood, and a different mood from other design blogs, despite the generalized preference for black, white and gray. Functionally, it works, too: the posts and parts are clearly identified and separated. The headlines are differentiated with just the sort of off-bright color Rams favored for his Braun calculators (look at the ‘equals’ button).