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Alexandra Lange

On Inksie: Good Design is Aesthetic


I was asked by the editors of Inksie to write about Dieter Rams and his ten principles for good design. Luckily they assigned me my favorite: Good design is aesthetic, and asked Pavel Fuksa to illustrate.

I believe this. Don’t you? You must, or you wouldn’t be reading this journal which, with its gray-on-gray scheme and boxy layout, resembles the aesthetic ideal to which Dieter Rams’ designs cleave. A functionalist might quibble with the lack of contrast. A minimalist might quibble with the bars. A modernist might wonder if the 1970s-style logotype wasn’t a little too much. But aesthetically it works: It sets a mood, and a different mood from other design blogs, despite the generalized preference for black, white and gray. Functionally, it works, too: the posts and parts are clearly identified and separated. The headlines are differentiated with just the sort of off-bright color Rams favored for his Braun calculators (look at the ‘equals’ button).

Read the rest here. Read my previous blog post on Rams here.

Inksie plans to publish two illustrated commentaries on Rams per week over the next month or so. Check out previous entries Good design is useful and Good design is innovative.



Posted in: Design Practice

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Alexandra Lange Alexandra Lange is an architecture and design critic, and author of Writing about Architecture: Mastering the Language of Buildings and Cities. (Princeton Architectural Press, 2012). Her work has appeared in The Architect’s Newspaper, Architectural Record, Dwell, Metropolis, Print, New York Magazine and The New York Times.

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