Jun will spend weeks observing an individual client before attempting to design a solution:
I watch how they get up in the morning, how they talk about the clothes they have in their closet — it’s very interesting, the attitudes they have about fashion and clothing, too — and also just how they maneuver with daily life chores.This close observation has led to a rain jacket for wheelchair users that a bike messenger could also wear.
Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor, Mastercard.