Rob Walker

Why We Buy, Why We Brand

On Wednesday December 19, I'm thrilled to say that Debbie Millman will speak at the final public event connected to the show As Real As It Gets at apexart in New York. She'll talk about "Why We Buy, Why We Brand," a "deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us, to the role branding plays in the products we buy and the way we live." Design Observer readers of course know her popular Design Matters radio show, and for that matter may know that she's president of the design division at Sterling Brands and chair of the Masters In Branding Program at SVA. She knows what she's talking about! Recommended. – Rob Walker

Posted in: Branding, Culture

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Rob Walker Rob Walker writes about technology, design, business, the arts, and other subjects. His column The Workologist appears in The New York Times Sunday Business section. Previously he wrote the Consumed column for The New York Times Magazine, and has contributed to many publications. He is co-editor (with Joshua Glenn) of the book Significant Objects: 100 Extraordinary Stories About Ordinary Things, and author of Buying In: The Secret Dialogue Between What We Buy and Who We Are.    


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