Hugh Dubberly is a partner at Dubberly Design Office in San Francisco.


Dubberly Design Office (DDO) is a San Francisco-based consultancy that helps startups and large organizations make services and software easier to use, more effective and more fun — through interaction design, information design, and systems design.

Much of DDO’s work focuses on bio-informatics, health, and wellness — from designing user interfaces for a range of medical diagnostic devices (from glucometers to flow- cytometers) to patient population management systems and cell-signaling pathways databases and designing services that integrate sensors, monitoring systems, and human support.

At Apple Computer in the late 1980s and early 1990s, Dubberly managed cross-functional design teams and later managed graphic design and corporate identity for the company. While at Apple, he co-created a series of technology-forecast films beginning with Knowledge Navigator that presaged the appearance of the Internet and interaction via mobile devices. At Netscape, he became vice president of design and managed groups responsible for the design, engineering and production of Netscape’s Web portal. In 2000, he co-founded DDO.

Dubberly also served at Art Center College of Design in Pasadena as the founding chair of the Computer Graphics Department. He has taught courses in the Graphic Design Department at California State University, San Jose, the Design Department at Carnegie-Mellon University, the Institute of Design at Illinois Institute of Technology (IIT), and the Computer Science Department at Stanford University. He edits a column "On Modeling" for the Association of Computing Machinery’s journal, Interactions.

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