Massimo Pitis is the founder of Pitis e Associati, a design and consultancy studio based in Milan and Paris, working with clients such as CCA Montreal, Fabriano, Skira, Electa, Esperia, Museo del Novecento, Einaudi, Triennale di Milano, Rizzoli, Gruppo Sole 24 Ore, Romeo Sozzi, Flammarion, Condé Nast, Giorgio Armani, Louis Vuitton. He’s currently art director of Wired Italia, which was awarded Best Magazine Re-design 2016 by the SPD.
Prior to that, as a creative director at Landor Associates Italia, he specialized in brand identity and exhibition design, and curated Lettera, the graphic design section of Abitare magazine. In 2001 he was awarded the first prize for corporate identity by the Art Directors Club Italiano. In 2005 he was the curator of the exhibition and catalogue “Pino Tovaglia – La regola che corregge l’emozione” edited by Corraini. He’s a member of the TDC (Type Directors Club) and chaired BEDA (Bureau of European Design Associations) 2002-2006.




Observed | March 24

A history of the zipper. [MPL]

Designer vs Developer: Google‘s YouTube and podcast series aims to help bridge understanding. [MPL]

Apple co-founder Steve Wozniak on the early days of design at Apple. [JH]


Observed | March 23

Norway has redesigned its banknotes: here’s a preview. (Via Kevin Hicks.) [JH]

Gurafiku founder Ryan Hageman on Japanese graphic design. [MPL]

How a photo of a tour van became a “lovely graphic tool” in the hands of Harry Pearce. [JH]

The US Supreme Court rules that design elements can be copyrighted ... if you’re a cheerleader, that is. [JH]


Observed | March 22

10 notebooks for designers. (And they‘re not all Moleskines.) [MPL]

All of Frida Kahlo‘s anguish, beauty, and pain in, what else, 160 FridaMoji. [BV]

A collection of East German beer and drink labels. [MB]

"The standards of good design don’t change when designing for doing good.” Why the Resistance doesn’t need another logo. [MB]

“So now is a good moment to think about how protest works and what it can achieve.” An exhibition on the visual history of protest opens tomorrow at the Imperial War Museum in London. [JH]


Observed | March 21

Why Christopher Gray was the witty architectural historian everybody loved. [BV]

The Resistance has a logo. [MB]

Chicago gang business cards from the 70s and 80s. [MB]

Roman Mars ranks government logos. [MPL]

At the Metropolitan Museum of Art, artistic expressions of mathematics over seven centuries. [MB]


Observed | March 20

Black + blue + swoosh = space logo. Cosma Schema wants to blast this to outer space. Meanwhile, SpaceX wants to have internet in space. [MPL]

“That is the great learning tool and the great joy of life: this idea that you sit down and out of nothing, you create something.” On the 50th anniversary of his iconic poster for Bob Dylan, an interview with Milton Glaser. [MB]

Trump’s budget is an assault against creativity in America. [MPL]

A mesmerizing data visualization of educational attainment in America. [MB]

Boot, wheelbarrow, thimble: out. Penguin, ducky, Tyrannosaurus rex: in. [MB]


Observed | March 17

Groovy textiles. [MPL]

Forget the spoonful of sugar. It’ll taste better in a spoon shaped like this. [MPL]

Subversive design ideas for a Trump border wall. [JH]

Elevating junk food, by design. (Via Ken Gordon.) [JH]


Observed | March 15

The articulate and thoughtful Toby Bottorf on “consilient” thinking in design. [JH]

Ciao, ragazzi! E grazie, Delta! [JH]

Design is still having a moment! More here. [JH]

Between cover and content: the overlooked beauty of endpapers. [CCHS]



Jobs | March 25