Massimo Pitis is the founder of Pitis e Associati, a design and consultancy studio based in Milan and Paris, working with clients such as CCA Montreal, Fabriano, Skira, Electa, Esperia, Museo del Novecento, Einaudi, Triennale di Milano, Rizzoli, Gruppo Sole 24 Ore, Romeo Sozzi, Flammarion, Condé Nast, Giorgio Armani, Louis Vuitton. He’s currently art director of Wired Italia, which was awarded Best Magazine Re-design 2016 by the SPD.
Prior to that, as a creative director at Landor Associates Italia, he specialized in brand identity and exhibition design, and curated Lettera, the graphic design section of Abitare magazine. In 2001 he was awarded the first prize for corporate identity by the Art Directors Club Italiano. In 2005 he was the curator of the exhibition and catalogue “Pino Tovaglia – La regola che corregge l’emozione” edited by Corraini. He’s a member of the TDC (Type Directors Club) and chaired BEDA (Bureau of European Design Associations) 2002-2006.




Observed | April 27

"Business would like to see a product generate crazy amounts of money, tech wants it to function flawlessly, while the design discipline wants to create a product that is so desirable that people lose their minds over it.” Using Design thinking to fix ... design thinking? [JH]

At the National Institute of Design in India, students make useful products from recycled currency. [JH]

The end of mirrors and common sense? Amazon’s new Echo Look recommends, among other things, what to wear. [JH]

Iconic? Ironic? Or just misguided and overpriced? Why April was a bad month for brands. [JH]


Observed | April 26

Curated by retired sanitation worker Nelson Molina, this is New York’s Museum of Trash. [MB]

“Who would you want to see on a new banknote?” “Thomas Pynchon.” Peter Eisenman answers Archinect’s Proust Questionnaire. [MB]

A building that uses emoji cast in concrete as modern gargoyles. [MB]


Observed | April 25

Designers at NASA explore the idea of an inflatable greenhouse tube for sustainable nutrition in—you guessed it—space! [JH]

Fyrkantig! Dagstorp! Malm! Every Ikea catalog cover since 1951! [JH]

Now you can design your own 3D-printed, biodegradable ... shoes? [JH]


Observed | April 24

The brilliant simplicity of New York’s new Times Square. [BV]

20 years later, costume designer Mona May looks back on her over-the-top work for “Romy and Michele’s High School Reunion.” [MB]


Observed | April 21

“This is what we do. This is what we don’t do.“ [MB]

W. A. Dwiggins was among the most influential and innovative designers of the early twentieth century, but you‘ve never seen a book about him, until now. [BV]

Operation Vandelay Industries: man is charged with impersonating an architect. [MB]

Sony World Photography Awards. [JH]


Observed | April 20

Apple’s new campus will have more parking spaces than office space. Oh, and guess what it’s called? Apple Park. [BV]

Why destroy a book’s prose to the point of it being unreadable? It‘s all about ownership. [BV]

Congratulations to Todd Eberle, the latest recipient of the Julius Shulman Institute Excellence in Photography award. [BV]


Observed | April 19

Three simple words frame one young man’s perspective on how to address the design needs of an audience of billions: understand, identify, execute. [JH]

How design and advertising collaborations can lead to better campaign experiences. [JH]

Does Adidas own the rights to three black stripes? [MB]


Observed | April 18

Glass bongs as high art. [MB]

The result of a nine-day design competition, Belgrade‘s Pionir Hall "could be described as a hybrid between Brutalism, High Tech / Structural Expressionism and Postmodernism.” [MB]

“Design is a way to solve problems that people care about.” Ayse Birsel talks to design-centered companies. [MB]


Observed | April 17

The most important page in your portfolio, and how to make the most of it. [MB]

In the new Jane Jacobs documentary, does Robert Moses steal the show? [MB]

From Hyperalleric, six design proposals for the Mexico border wall. [MB]

Finally, a city branding campaign that’s in on its own joke. [MB]


Observed | April 14

Making things. [MB]



Jobs | April 27