Michael Bierut, Jessica Helfand | Essays

Thinking Like a Book Designer

"Words can be like X-rays if you use them properly—they’ll go through anything. You read and you’re pierced." —Aldous Huxley

Last fall, Michael Bierut and Jessica Helfand spent a day at Creative Live teaching students to think like a book designer. They discussed the various roles a designer plays in designing a book; historian, architect, author, humanitarian, performer, editor, and mechanic.

You can watch the course any time, and AIGA members can watch it for free!

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Michael Bierut, Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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