Michael Bierut + Jessica Helfand | Audio

S4E2: Kevin Bethune

Kevin Bethune is vice president of Strategic Design at BCG Digital Ventures. How does he describe his leadership style?
You have to build trust first before you can lead anyone. You have to roll up your sleeves and get into the dirt with them, to show them that you're passionate about the task at hand, and also you're there to support them.

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Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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