Michael Bierut + Jessica Helfand | Audio

From the Archive: Danny Meyer and Paula Scher

Danny Meyer is the CEO of the Union Square Hospitality Group and the founder of Shake Shack.  Paula Scher, a partner in Pentagram, designed of the graphic identity for Shake Shack.

Shake Shack has more than 100 restaurants, but it was conceived as a one-off: a tribute to the roadside burger joint, in the middle of a Manhattan park.

Would Scher have taken a different approach if she knew it would become a chain? She would have, she says —

and that would have been too bad. Because it would have forced me to do something that would not, probably, have been as unique or unexpected.

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Posted in: Design of Business | Business of Design

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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