Michael Bierut + Jessica Helfand | Audio

Episode 59: Signatures and Circles

Michael remembers when clients wanted to see how their logo looked on their letterhead and business cards.

“I still will show a letterhead, but I can tell that a lot of the people in the room don’t intend to ever send anyone letters,” he says. “Instead they send emails.“

So now he designs email signatures, and his approach is minimal. But since the days of ASCII signature blocks on Usenet, email signatures have been a contentious topic.

Here is some contradictory advice from the past decade:
Also mentioned this week:

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Posted in: Arts + Culture, The Observatory

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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