11.28.17
Michael Bierut + Jessica Helfand | Audio

S3E9: Natasha Jen


Natasha Jen is a partner in the design firm Pentagram. She has given a talk with the provocative title Design Thinking Is Bullshit.

In her conversation, Jen expanded on her position:
Design thinking is not bullshit. However, the marketing of design thinking is completely bullshit. It's even getting worse and worse now that we have a three-day boot camps that offer certified programs — as if anyone who enrolled in these programs can become a designer and think like a designer and work like a designer.

Secondly, I really don't believe that there is one single methodology that can deal with any kind of situation — not to mention the very complex society that we're in today.

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Posted in: Design of Business | Business of Design


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