Michael Bierut + Jessica Helfand | Audio

S5E4: Mariana Amatullo

Mariana Amatullo teaches strategic design and management at Parsons School of Design at The New School in New York.

Executives often get praise for their decisiveness, but Amatullo says that, in today's business climate, leaders need to adopt a “design attitude.” Here are the five dimensions of a design attitude:
The first one is empathy. We really work with design students around this notion of empathy.

The second one is creativity — being able to look at the novel.

The third one is engagement with aesthetics, and thinking about a multisensorial environment.

The fourth one is ambiguity tolerance.

Number five is connecting multiple perspectives — the divergence we talk about a lot in design thinking methods.

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Posted in: Design of Business | Business of Design

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