11.17.16
Michael Bierut, Jessica Helfand | Audio

Episode 45: I’m With(out) Her


On this episode, Jessica and Michael talk about Donald Trump’s victory and their experiences after the election. Michael, who led the team that created Hillary Clinton’s campaign logo, reckons with the competition:

What we came up against, though — and what we weren’t expecting — was that the logo that I designed would be competing against something that wasn’t a logo at all but was something bigger and more powerful I dare say.

I will call it a brand. Brand Trump — I can’t think of another example of a political candidate where it was just so purely the transference of the equity of a commercial brand into the political realm.

Also mentioned:

Cliff Kuang, Trump Exposes A Fatal Flaw In User-Friendly Design
James Gleick, Faster
Willem Van Lancker, the echo chamber vs. diverse sources

Election night photo © Ron Haviv/VII Photo

Thanks to Autodesk for sponsoring this episode. Autodesk offers programs to support students, teachers, and entrepreneurs with free software.

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Posted in: Culture, Politics + Policy, The Observatory


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