The Design of Business | The Business of Design

How design works within complex organizations to shape decisions, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.

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Episodes

Michael Bierut + Jessica Helfand
S2E12: Dana Arnett + Patrick Palmer
Dana Arnett is a vice chairman and a founding partner of VSA Partners, a branding and marketing company based in Chicago. Patrick Palmer leads the strategy practice at VSA.


Michael Bierut + Jessica Helfand
S2E11: Khoi Vinh
Khoi Vinh is a principal designer at Adobe.


Michael Bierut + Jessica Helfand
S2E10: Robert Brunner
Robert Brunner is a founder of Ammunition, a design firm based in San Francisco. He has designed products from the Apple PowerBook to Beats by Dre headphones.


Michael Bierut + Jessica Helfand
S2E9: Ashleigh Axios
Ashleigh Axios is the design exponent at Automattic and a former creative director for the White House’s Office of Digital Strategy.


Michael Bierut + Jessica Helfand
S2E8: Teddy Blanks
Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.


Michael Bierut + Jessica Helfand
S2E7: Grace Jun
Grace Jun is the executive director of Open Style Lab, a nonprofit that aims to make fashion accessible to people with disabilities.


Michael Bierut + Jessica Helfand
S2E6: Michael Rock
Michael Rock is founding partner and creative director of 2x4, a global design consultancy. He has worked with brands including Nike, Prada, Target, and Kanye West.


Michael Bierut + Jessica Helfand
S2E5: David Rockwell
David Rockwell is the founder and president of the architecture and design firm the Rockwell Group and a theatrical set designer.


Michael Bierut + Jessica Helfand
S2E4: Lee Moreau
Lee Moreau is a principal at Continuum, a global innovation design firm.


Michael Bierut + Jessica Helfand
S2E3: Bobby C Martin Jr
Bobby C. Martin, Jr., is a founding partner of the agency OCD | The Original Champions of Design.


Michael Bierut + Jessica Helfand
S2E2: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab.


Michael Bierut + Jessica Helfand
S2E1: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


Michael Bierut + Jessica Helfand
S1E12: Teddy Goff
Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.


Michael Bierut + Jessica Helfand
S1E11: Steve Duenes
Steve Duenes is an Assistant Editor at The New York Times who oversees a team of visual journalists.


Michael Bierut + Jessica Helfand
S1E10: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


Michale Bierut + Jessica Helfand
S1E9: Jay Parkinson
Dr. Jay Parkinson is the founder of Sherpaa, an online medical practice.


Michael Bierut + Jessica Helfand
S1E8: Leslie Koch
Leslie Koch was the president and CEO of the Trust for Governors Island.


Michael Bierut + Jessica Helfand
S1E7: Susan Sellers + Cynthia Round
Susan Sellers was creative director of the Metropolitan Museum of Art. Cynthia Round was its senior vice president of marketing and external relations.


Michael Bierut + Jessica Helfand
S1E6: Douglas Powell
Douglas Powell is a Distinguished Designer at IBM. He directs a global effort to bring human-centered design to IBM.


Michael Bierut, Jessica Helfand
S1E5: Bruce Cohen
Bruce Cohen is an Oscar-winning film producer and president of the board of directors of the American Foundation for Equal Rights


Michael Bierut + Jessica Helfand
S1E4: Barry Nalebuff
Barry Nalebuff teaches at the Yale School of Management. His specialty is game theory and its application to business strategy.


Michael Bierut + Jessica Helfand
S1E3: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, the architect of the 21c Museum Hotels, and the Dean of the Yale School of Architecture.


Michael Bierut + Jessica Helfand
S1E2: Molly Barton and Julian Yap
Molly Barton and Julian Yap are cofounders of Serial Box Publishing, which develops original episodic fiction.


Michael Bierut + Jessica Helfand
S1E1: John Bielenberg
John Bielenberg is a designer, entrepreneur and imaginative advocate for a better world.


Michael Bierut + Jessica Helfand
S1E0: Trailer
A quick preview of Season 1, with Michael Bierut, Jessica Helfand, and a few of their guests.


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Observed | June 26

Posters for change: deadline extended to June 30. [JH]


Observed | June 23

Not sure I agree, but an article in the Financial Times suggests design thinking is an essential part of every business student’s education. [JH]

When signage fails. [JH]

Is design a respite from chaos? [JH]


Observed | June 22

Former Exploratorium Art Director Diane Burk is taking a design sabbatical: follow her amazing travels here. [JH]

Typographic perfection? Patrick King’s witty (and well-kerned) t-shirt collection is just what your summer wardrobe needs. [JH]

Typographic nightmare? Spoiler alert: it’s not Comic Sans! [JH]


Observed | June 21

This year’s Serpentine Pavillion, designed by the extraordinary Frances Kere. [MB]

How Comic Sans became the world’s most notorious font. (Thanks to Karen Day.) [MB]

Fold your way through Frank Lloyd Wright’s most famous buildings. [BV]

A 257-Year-Old coloring book was discovered in St. Louis. [BV]


Observed | June 20

Accidental Wes Anderson locations, a very colorful and surreal subreddit. [BV]

Robots in art class. [MPL]

The internet is for circles. [MB]

Subtle ways to signal wealth: not designer bags anymore. [MPL]

A sociology of the smartphone. [MB]


Observed | June 19

Rob Walker‘s insightful (and beautifully written) assessment of the importance of the logo. [JH]

“In the visual clamor of a bookstore, the important thing is to be different.” From 2005, John Updike on book cover design. [MB]

IKEA’s posters help you cook dinner. (But what about a soup?) [MPL]

Great assessment by Rick Poynor of the enduring relevance of Emigre magazine. [MB]

Animations that reveal the differences between subway maps and their actual geography. [MB]


Observed | June 16

Anti-Tiger mother strategy (helps) lead to brilliant creative student accepted everywhere! [JH]

Was the design of One World Trade Center a rip-off? [JH]


Observed | June 15

Our very own Jessica Helfand want to start conversations—meaningful ones—with you. Listen! [JH]

I personally disagree with most of the visual suggestions here, but the topic itself is fascinating. What does your email signature say about you? [JH]

The Post Office has released a new series of tactile stamps celebrating sports. Better title: “This Takes Balls”. [JH]

“You don’t need to be a scientist to use machine learning as design material.” Design in the age of the algorithm. [MB]


Observed | June 14

On the topic of the future of classroom design, teachers really do know best. [JH]

Etsy find of the week: “Explosive Contemplation” office chair. [JH]

"In a thriving democracy, the need for protest shapes our public realm and vice versa.” [MB]



Jobs | June 26