The Design of Business | The Business of Design

How design works within complex organizations to shape decisions, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.

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Episodes

Michael Bierut + Jessica Helfand
S2E9: Ashleigh Axios
Ashleigh Axios is the design exponent at Automattic and a former creative director for the White House’s Office of Digital Strategy.


Michael Bierut + Jessica Helfand
S2E8: Teddy Blanks
Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.


Michael Bierut + Jessica Helfand
S2E7: Grace Jun
Grace Jun is the executive director of Open Style Lab, a nonprofit that aims to make fashion accessible to people with disabilities.


Michael Bierut + Jessica Helfand
S2E6: Michael Rock
Michael Rock is founding partner and creative director of 2x4, a global design consultancy. He has worked with brands including Nike, Prada, Target, and Kanye West.


Michael Bierut + Jessica Helfand
S2E5: David Rockwell
David Rockwell is the founder and president of the architecture and design firm the Rockwell Group and a theatrical set designer.


Michael Bierut + Jessica Helfand
S2E4: Lee Moreau
Lee Moreau is a principal at Continuum, a global innovation design firm.


Michael Bierut + Jessica Helfand
S2E3: Bobby C Martin Jr
Bobby C. Martin, Jr., is a founding partner of the agency OCD | The Original Champions of Design.


Michael Bierut + Jessica Helfand
S2E2: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab.


Michael Bierut + Jessica Helfand
S2E1: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


Michael Bierut + Jessica Helfand
S1E12: Teddy Goff
Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.


Michael Bierut + Jessica Helfand
S1E11: Steve Duenes
Steve Duenes is an Assistant Editor at The New York Times who oversees a team of visual journalists.


Michael Bierut + Jessica Helfand
S1E10: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


Michale Bierut + Jessica Helfand
S1E9: Jay Parkinson
Dr. Jay Parkinson is the founder of Sherpaa, an online medical practice.


Michael Bierut + Jessica Helfand
S1E8: Leslie Koch
Leslie Koch was the president and CEO of the Trust for Governors Island.


Michael Bierut + Jessica Helfand
S1E7: Susan Sellers + Cynthia Round
Susan Sellers was creative director of the Metropolitan Museum of Art. Cynthia Round was its senior vice president of marketing and external relations.


Michael Bierut + Jessica Helfand
S1E6: Douglas Powell
Douglas Powell is a Distinguished Designer at IBM. He directs a global effort to bring human-centered design to IBM.


Michael Bierut, Jessica Helfand
S1E5: Bruce Cohen
Bruce Cohen is an Oscar-winning film producer and president of the board of directors of the American Foundation for Equal Rights


Michael Bierut + Jessica Helfand
S1E4: Barry Nalebuff
Barry Nalebuff teaches at the Yale School of Management. His specialty is game theory and its application to business strategy.


Michael Bierut + Jessica Helfand
S1E3: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, the architect of the 21c Museum Hotels, and the Dean of the Yale School of Architecture.


Michael Bierut + Jessica Helfand
S1E2: Molly Barton and Julian Yap
Molly Barton and Julian Yap are cofounders of Serial Box Publishing, which develops original episodic fiction.


Michael Bierut + Jessica Helfand
S1E1: John Bielenberg
John Bielenberg is a designer, entrepreneur and imaginative advocate for a better world.


Michael Bierut + Jessica Helfand
S1E0: Trailer
A quick preview of Season 1, with Michael Bierut, Jessica Helfand, and a few of their guests.


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Observed | April 27

"Business would like to see a product generate crazy amounts of money, tech wants it to function flawlessly, while the design discipline wants to create a product that is so desirable that people lose their minds over it.” Using Design thinking to fix ... design thinking? [JH]

At the National Institute of Design in India, students make useful products from recycled currency. [JH]

The end of mirrors and common sense? Amazon’s new Echo Look recommends, among other things, what to wear. [JH]

Iconic? Ironic? Or just misguided and overpriced? Why April was a bad month for brands. [JH]


Observed | April 26

Curated by retired sanitation worker Nelson Molina, this is New York’s Museum of Trash. [MB]

“Who would you want to see on a new banknote?” “Thomas Pynchon.” Peter Eisenman answers Archinect’s Proust Questionnaire. [MB]

A building that uses emoji cast in concrete as modern gargoyles. [MB]


Observed | April 25

Designers at NASA explore the idea of an inflatable greenhouse tube for sustainable nutrition in—you guessed it—space! [JH]

Fyrkantig! Dagstorp! Malm! Every Ikea catalog cover since 1951! [JH]

Now you can design your own 3D-printed, biodegradable ... shoes? [JH]


Observed | April 24

The brilliant simplicity of New York’s new Times Square. [BV]

20 years later, costume designer Mona May looks back on her over-the-top work for “Romy and Michele’s High School Reunion.” [MB]


Observed | April 21

“This is what we do. This is what we don’t do.“ [MB]

W. A. Dwiggins was among the most influential and innovative designers of the early twentieth century, but you‘ve never seen a book about him, until now. [BV]

Operation Vandelay Industries: man is charged with impersonating an architect. [MB]

Sony World Photography Awards. [JH]


Observed | April 20

Apple’s new campus will have more parking spaces than office space. Oh, and guess what it’s called? Apple Park. [BV]

Why destroy a book’s prose to the point of it being unreadable? It‘s all about ownership. [BV]

Congratulations to Todd Eberle, the latest recipient of the Julius Shulman Institute Excellence in Photography award. [BV]


Observed | April 19

Three simple words frame one young man’s perspective on how to address the design needs of an audience of billions: understand, identify, execute. [JH]

How design and advertising collaborations can lead to better campaign experiences. [JH]

Does Adidas own the rights to three black stripes? [MB]


Observed | April 18

Glass bongs as high art. [MB]

The result of a nine-day design competition, Belgrade‘s Pionir Hall "could be described as a hybrid between Brutalism, High Tech / Structural Expressionism and Postmodernism.” [MB]

“Design is a way to solve problems that people care about.” Ayse Birsel talks to design-centered companies. [MB]


Observed | April 17

The most important page in your portfolio, and how to make the most of it. [MB]

In the new Jane Jacobs documentary, does Robert Moses steal the show? [MB]

From Hyperalleric, six design proposals for the Mexico border wall. [MB]

Finally, a city branding campaign that’s in on its own joke. [MB]


Observed | April 14

Making things. [MB]



Jobs | April 27