Bonnie Siegler is an award-winning graphic designer. She is the founder of Eight and a Half, a multidisciplinary design studio based in New York, and before that, was the co-founder of Number Seventeen. She got her degree at Carnegie Mellon University, has taught in the graduate design programs at Yale University and the School of Visual Arts and was the 2014 Koopman Distinguished Chair in the Visual Arts at the University of Hartford.


Statement

Here’s the thing: I love art AND commerce. The design side and the business side of graphic design are inextricably linked, and one doesn't exist without the other. I actually find the analytical side of good design and the creative side of good business (almost) equally satisfying. Designing a great logo is one thing, convincing the client it’s a great logo is another thing entirely. A great designer needs to be able to do both.

Send your questions, one and all, and I will do my best to advise with clear eyes and a full heart. Ask me anything. (The lovelorn are welcome too!) Write to [email protected] and I promise no one will ever know it came from you.

Bonnie Siegler
Dear Bonnie: Anxious in Adelaide
01.29.15

Managing expectations: your boss’ and your own


Bonnie Siegler
Dear Bonnie: Pondering in Ponderosa
01.22.15

Constructive criticisism


Bonnie Siegler
Dear Bonnie: Tenafly to Tennessee
01.15.15

A compendium of questions


Bonnie Siegler
Dear Bonnie: Lost in London
12.18.14

Are you as good as you think you are? Is your job?


Bonnie Siegler
Dear Bonnie
11.24.14

This week readers respond to Bonnie … about bosses


Bonnie Siegler
Dear Bonnie: Bothered in Brooklyn
11.14.14

Our own Bonnie Siegler gives readers the chance to answer a question for her


Bonnie Siegler
Dear Bonnie: Not Happy in New Haven
11.07.14

Where have I seen that before?


Bonnie Siegler
Unbuttoned at UC Berkeley
10.30.14

How to tactfully tackle a most delicate matter


Bonnie Siegler
Dear Bonnie: Curious in Carmel
10.23.14

Is okay to ask a client why a pitch was rejected? Probably not.


Bonnie Siegler
Dear Bonnie: Dumbfounded in Dayton
10.17.14

What’s the correct response to a paying client who rejects the job?


Bonnie Siegler
Dear Bonnie: Nervous in New Zealand
10.09.14

Following your heart and trusting your teachers


Bonnie Siegler
Dear Bonnie: Moping in Minneapolis
10.02.14

In this week’s Dear Bonnie: Taking the Initiative


Bonnie Siegler
Dear Bonnie: Annoyed in Amsterdam
09.25.14



Bonnie Siegler
Dear Bonnie: Not Sure in Northern California

Bonnie Siegler
Dear Bonnie: Lost in Louisville

Bonnie Siegler
Dear Bonnie: Helpless in Hermosa Beach
08.27.14

This week Dear Bonnie turns the answering over to contest winner Erica Heinz, who encourages readers to “work collaboratively, without the need for recognition.”


Bonnie Siegler
Dear Bonnie: Deals in Dillon + A Giveaway

Bonnie Siegler
Dear Bonnie: Nervous in Nantucket

Bonnie Siegler
Dear Bonnie: Dissed in Denver
08.08.14

This week Dear Bonnie reminds a 19 year old intern what it means to be a 19 year old intern.


Bonnie Siegler
Dear Bonnie: Partnering in Peoria

Bonnie Siegler
Dear Bonnie: Wondering in Westport
07.23.14

This week Dear Bonnie advises a do-everything-wonder-kid about his portfolio.


Bonnie Siegler
Dear Bonnie: Aggrieved in Atlanta + Bumming in Brooklyn
07.09.14

Advice for designers who receive unsolicited opinions from friends and those whose clients have bad taste.


Bonnie Siegler
Dear Bonnie: Lost on Long Island + Stuck in Schenectady

Bonnie Siegler
Dear Bonnie: Cringing in Charleston
06.12.14

This week Dear Bonnie gets to the heart of the conundrum that is graphic design. Designers represent the needs of both art and commerce, which means they serve many masters.


Bonnie Siegler
Dear Bonnie: Reeling in Rotterdam + Apprehensive in Austin
05.21.14

This week Dear Bonnie tackles clients who don't pay and clients who think you've stolen a logo. Excellent advice from Bonnie Siegler.


Bonnie Siegler
Dear Bonnie: Taunted in Tehran

Bonnie Siegler
Dear Bonnie: Mixed up in Martinsville

Bonnie Siegler
Dear Bonnie: Frustrated in Florida

Bonnie Siegler
Dear Bonnie: Confused in Connecticut

Bonnie Siegler
Dear Bonnie: Women of Washington + Young in Youngstown

Bonnie Siegler
Dear Bonnie: Cheated in Chicago

Bonnie Siegler
Dear Bonnie: Trapped In Toledo + Desperately Seeking Designers
02.12.14

This week Dear Bonnie — our truth-telling advice column from Bonnie Siegler — advises Trapped In Toledo on how to win over his client's communications officer and Desperately Seeking Designers on finding talented, deserving young hires.


Bonnie Siegler
Dear Bonnie: Tips for Toyland

Bonnie Siegler
Dear Bonnie: Bullied in Brighton

Bonnie Siegler
Dear Bonnie: Interested in India + Window Dressing in Wisconsin

Bonnie Siegler
Dear Bonnie: Troubled in Techworld + Befuddled in Buffalo
12.04.13

Our first Dear Bonnie — a new truth-telling advice column from Bonnie Siegler.





Influences

Ruth Ansel
Maurice Binder
Ed Ruscha
Saul Bass
Mad Magazine
Andy Warhol
Paul Rand
Creative Opportunities
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