Bonnie Siegler is an award-winning graphic designer. She is the founder of Eight and a Half, a multidisciplinary design studio based in New York, and before that, was the co-founder of Number Seventeen. She got her degree at Carnegie Mellon University, has taught in the graduate design programs at Yale University, RISD, and the School of Visual Arts and was the 2014 Koopman Distinguished Chair in the Visual Arts at the University of Hartford.


Statement

Here’s the thing: I love art AND commerce. The design side and the business side of graphic design are inextricably linked, and one doesn't exist without the other. I actually find the analytical side of good design and the creative side of good business (almost) equally satisfying. Designing a great logo is one thing, convincing the client it’s a great logo is another thing entirely. A great designer needs to be able to do both.

Send your questions, one and all, and I will do my best to advise with clear eyes and a full heart. Ask me anything. (The lovelorn are welcome too!) Write to [email protected] and I promise no one will ever know it came from you.

Bonnie Siegler
Three Reasons: Harold and Maude

Bonnie Siegler
Dear Bonnie
07.23.15

Nesting in New York City


Bonnie Siegler
Three Reasons: 12 Angry Men
07.16.15

This week’s Three Reasons: 12 Angry Men .... and one woman


Bonnie Siegler
Interviewing in Indianapolis
07.02.15

Come prepared


Bonnie Siegler
Three Reasons: The Bridge
06.25.15

Bernhard Wicki and the final days of WWII


Bonnie Siegler
Dissatisfied in Durham
06.18.15

Dear Bonnie’s advice for communication issues between you and your boss


Bonnie Siegler
Three Reasons: A Man Escaped
06.11.15

Jailbreak!


Bonnie Siegler
Mediocre in Mumbai
06.04.15

Some advice on how to escape the middle of the road


Bonnie Siegler
Lord of the Flies

Bonnie Siegler
Dear Bonnie: Fretting in Fredericksburg
05.21.15

This week Dear Bonnie gives an unhappy designer advice on contracts, fees, and client management.


Bonnie Siegler
Three Reasons: In the Mood for Love
05.07.15

Beautiful, sexy, and heartbreaking


Bonnie Siegler
Dear Bonnie: Indecisive in Detroit
04.30.15

Gut instinct


Bonnie Siegler
Three Reasons: Macbeth
04.23.15

Roman Polanski’s masterful film adaptation of the Shakespeare play


Bonnie Siegler
Naive in Norwalk
04.16.15

Dear Bonnie doles out some homework


Bonnie Siegler
Three Reasons
04.09.15

Terence Malick’s Badlands


Bonnie Siegler
Lovelorn in Louisville
04.02.15

Winking at the watercooler


Bonnie Siegler
Three Reasons: The Thin Blue Line
03.26.15

The Thin Blue Line


Bonnie Siegler
Perplexed in Providence
03.24.15

When does inspiration become infringement? You’ll know it when you see it.


Bonnie Siegler
Introducing: Three Reasons
03.12.15

Band of Outsiders


Bonnie Siegler
Distressed in Dix Hills
03.05.15

Style comes naturally


Bonnie Siegler
Scared in Schenectady
02.19.15

Worried about a crowded job market? Bonnie says: Fear not young designers!


Bonnie Siegler
Sighing in Springfield
02.12.15

Indiscretion in the office


Bonnie Siegler
Judgmental in Jackson
02.05.15

Set up? You might be surprised.


Bonnie Siegler
Dear Bonnie: Anxious in Adelaide
01.29.15

Managing expectations: your boss’ and your own


Bonnie Siegler
Dear Bonnie: Pondering in Ponderosa
01.22.15

Constructive criticisism


Bonnie Siegler
Dear Bonnie: Tenafly to Tennessee
01.15.15

A compendium of questions


Bonnie Siegler
Dear Bonnie: Lost in London

Bonnie Siegler
Dear Bonnie
11.24.14

This week readers respond to Bonnie … about bosses


Bonnie Siegler
Dear Bonnie: Bothered in Brooklyn
11.14.14

Our own Bonnie Siegler gives readers the chance to answer a question for her


Bonnie Siegler
Dear Bonnie: Not Happy in New Haven
11.07.14

Where have I seen that before?


Bonnie Siegler
Unbuttoned at UC Berkeley
10.30.14

How to tactfully tackle a most delicate matter


Bonnie Siegler
Dear Bonnie: Curious in Carmel
10.23.14

Is okay to ask a client why a pitch was rejected? Probably not.


Bonnie Siegler
Dear Bonnie: Dumbfounded in Dayton
10.17.14

What’s the correct response to a paying client who rejects the job?


Bonnie Siegler
Dear Bonnie: Nervous in New Zealand
10.09.14

Following your heart and trusting your teachers


Bonnie Siegler
Dear Bonnie: Moping in Minneapolis
10.02.14

In this week’s Dear Bonnie: Taking the Initiative


Bonnie Siegler
Dear Bonnie: Annoyed in Amsterdam
09.25.14



Bonnie Siegler
Dear Bonnie: Not Sure in Northern California
09.18.14

This week Dear Bonnie—our truth-telling advice column from Bonnie Siegler—on how to handle the silent treatment from a client.


Bonnie Siegler
Dear Bonnie: Lost in Louisville
09.10.14

This week, Dear Bonnie highlights the importance of good communication ... and manners.


Bonnie Siegler
Dear Bonnie: Helpless in Hermosa Beach

Bonnie Siegler
Dear Bonnie: Deals in Dillon + A Giveaway

Bonnie Siegler
Dear Bonnie: Nervous in Nantucket

Bonnie Siegler
Dear Bonnie: Dissed in Denver

Bonnie Siegler
Dear Bonnie: Partnering in Peoria
07.30.14

What questions do you ask to start a business partnership off right? Dear Bonnie has a few. 


Bonnie Siegler
Dear Bonnie: Wondering in Westport
07.23.14

This week Dear Bonnie advises a do-everything-wonder-kid about his portfolio.


Bonnie Siegler
Dear Bonnie: Aggrieved in Atlanta + Bumming in Brooklyn

Bonnie Siegler
Dear Bonnie: Lost on Long Island + Stuck in Schenectady
07.02.14

This week Dear Bonnie tackles what to do when your client stops returning your calls, and how to get your brain moving.


Bonnie Siegler
Dear Bonnie: Cringing in Charleston
06.12.14

This week Dear Bonnie gets to the heart of the conundrum that is graphic design. Designers represent the needs of both art and commerce, which means they serve many masters.


Bonnie Siegler
Dear Bonnie: Reeling in Rotterdam + Apprehensive in Austin
05.21.14

This week Dear Bonnie tackles clients who don't pay and clients who think you've stolen a logo. Excellent advice from Bonnie Siegler.


Bonnie Siegler
Dear Bonnie: Taunted in Tehran
05.07.14

This week Dear Bonnie answer Taunted in Tehran about proper credits when you've collaborated with a group, but one person runs off with the idea.


Bonnie Siegler
Dear Bonnie: Mixed up in Martinsville

Bonnie Siegler
Dear Bonnie: Frustrated in Florida
04.09.14

This week's advice from Dear Bonnie focuses on how to handle on those people who think graphic design is as easy as a 1-2-3 click.


Bonnie Siegler
Dear Bonnie: Confused in Connecticut
03.13.14

This week's advice from Dear Bonnie deals with aloof clients: Are they too cool or embarrassedly avoiding your questions because they just don't know the answers?


Bonnie Siegler
Dear Bonnie: Women of Washington + Young in Youngstown

Bonnie Siegler
Dear Bonnie: Cheated in Chicago

Bonnie Siegler
Dear Bonnie: Trapped In Toledo + Desperately Seeking Designers

Bonnie Siegler
Dear Bonnie: Tips for Toyland
02.05.14

This week Dear Bonnie — our truth-telling advice column from Bonnie Siegler — takes a lok at the pitfalls of casual letter writing.


Bonnie Siegler
Dear Bonnie: Bullied in Brighton

Bonnie Siegler
Dear Bonnie: Interested in India + Window Dressing in Wisconsin
12.18.13

This week Dear Bonnie tackles online vs. offline design studios, client retention and the future of retail window dressing.


Bonnie Siegler
Dear Bonnie: Troubled in Techworld + Befuddled in Buffalo
12.04.13

Our first Dear Bonnie — a new truth-telling advice column from Bonnie Siegler.





Influences

Andy Warhol
Mad Magazine
Saul Bass
Ed Ruscha
Maurice Binder
Ruth Ansel
Paul Rand
Creative Opportunities
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