Bonnie Siegler is an award-winning graphic designer. She is the founder of Eight and a Half, a multidisciplinary design studio based in New York, and before that, was the co-founder of Number Seventeen. She got her degree at Carnegie Mellon University, has taught in the graduate design programs at Yale University and the School of Visual Arts and was the 2014 Koopman Distinguished Chair in the Visual Arts at the University of Hartford.


Statement

Here’s the thing: I love art AND commerce. The design side and the business side of graphic design are inextricably linked, and one doesn't exist without the other. I actually find the analytical side of good design and the creative side of good business (almost) equally satisfying. Designing a great logo is one thing, convincing the client it’s a great logo is another thing entirely. A great designer needs to be able to do both.

Send your questions, one and all, and I will do my best to advise with clear eyes and a full heart. Ask me anything. (The lovelorn are welcome too!) Write to [email protected] and I promise no one will ever know it came from you.

Bonnie Siegler
Unbuttoned at UC Berkeley
10.30.14

How to tactfully tackle a most delicate matter


Bonnie Siegler
Dear Bonnie: Curious in Carmel
10.23.14

Is okay to ask a client why a pitch was rejected? Probably not.


Bonnie Siegler
Dear Bonnie: Dumbfounded in Dayton
10.17.14

What’s the correct response to a paying client who rejects the job?


Bonnie Siegler
Dear Bonnie: Nervous in New Zealand
10.09.14

Following your heart and trusting your teachers


Bonnie Siegler
Dear Bonnie: Moping in Minneapolis
10.02.14

In this week’s Dear Bonnie: Taking the Initiative


Bonnie Siegler
Dear Bonnie: Annoyed in Amsterdam
09.25.14



Bonnie Siegler
Dear Bonnie: Not Sure in Northern California

Bonnie Siegler
Dear Bonnie: Lost in Louisville
09.10.14

This week, Dear Bonnie highlights the importance of good communication ... and manners.


Bonnie Siegler
Dear Bonnie: Helpless in Hermosa Beach
08.27.14

This week Dear Bonnie turns the answering over to contest winner Erica Heinz, who encourages readers to “work collaboratively, without the need for recognition.”


Bonnie Siegler
Dear Bonnie: Deals in Dillon + A Giveaway
08.21.14

This week Dear Bonnie reminds us that design should never be sold by the pound.


Bonnie Siegler
Dear Bonnie: Nervous in Nantucket
08.14.14

This week Dear Bonnie encourages a new-ish employee to speak up!


Bonnie Siegler
Dear Bonnie: Dissed in Denver
08.08.14

This week Dear Bonnie reminds a 19 year old intern what it means to be a 19 year old intern.


Bonnie Siegler
Dear Bonnie: Partnering in Peoria

Bonnie Siegler
Dear Bonnie: Wondering in Westport
07.23.14

This week Dear Bonnie advises a do-everything-wonder-kid about his portfolio.


Bonnie Siegler
Dear Bonnie: Aggrieved in Atlanta + Bumming in Brooklyn

Bonnie Siegler
Dear Bonnie: Lost on Long Island + Stuck in Schenectady

Bonnie Siegler
Dear Bonnie: Cringing in Charleston
06.12.14

This week Dear Bonnie gets to the heart of the conundrum that is graphic design. Designers represent the needs of both art and commerce, which means they serve many masters.


Bonnie Siegler
Dear Bonnie: Reeling in Rotterdam + Apprehensive in Austin

Bonnie Siegler
Dear Bonnie: Taunted in Tehran

Bonnie Siegler
Dear Bonnie: Mixed up in Martinsville
04.30.14

This week Dear Bonnie answers Mixed up in Martinsville about how to deal with clients without burning bridges. The key: written agreements.


Bonnie Siegler
Dear Bonnie: Frustrated in Florida
04.09.14

This week's advice from Dear Bonnie focuses on how to handle on those people who think graphic design is as easy as a 1-2-3 click.


Bonnie Siegler
Dear Bonnie: Confused in Connecticut
03.13.14

This week's advice from Dear Bonnie deals with aloof clients: Are they too cool or embarrassedly avoiding your questions because they just don't know the answers?


Bonnie Siegler
Dear Bonnie: Women of Washington + Young in Youngstown

Bonnie Siegler
Dear Bonnie: Cheated in Chicago

Bonnie Siegler
Dear Bonnie: Trapped In Toledo + Desperately Seeking Designers

Bonnie Siegler
Dear Bonnie: Tips for Toyland
02.05.14

This week Dear Bonnie — our truth-telling advice column from Bonnie Siegler — takes a lok at the pitfalls of casual letter writing.


Bonnie Siegler
Dear Bonnie: Bullied in Brighton
01.15.14

This week Dear Bonnie tackles bullying at the office.


Bonnie Siegler
Dear Bonnie: Interested in India + Window Dressing in Wisconsin
12.18.13

This week Dear Bonnie tackles online vs. offline design studios, client retention and the future of retail window dressing.


Bonnie Siegler
Dear Bonnie: Troubled in Techworld + Befuddled in Buffalo




Influences

Ruth Ansel
Maurice Binder
Ed Ruscha
Saul Bass
Mad Magazine
Andy Warhol
Paul Rand
Creative Opportunities
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