Bonnie Siegler is an award-winning graphic designer. She is the founder of Eight and a Half, a multidisciplinary design studio based in New York, and before that, was the co-founder of Number Seventeen. She got her degree at Carnegie Mellon University, has taught in the graduate design programs at Yale University, RISD, and the School of Visual Arts and was the 2014 Koopman Distinguished Chair in the Visual Arts at the University of Hartford.


Here’s the thing: I love art AND commerce. The design side and the business side of graphic design are inextricably linked, and one doesn't exist without the other. I actually find the analytical side of good design and the creative side of good business (almost) equally satisfying. Designing a great logo is one thing, convincing the client it’s a great logo is another thing entirely. A great designer needs to be able to do both.

Send your questions, one and all, and I will do my best to advise with clear eyes and a full heart. Ask me anything. (The lovelorn are welcome too!) Write to [email protected] and I promise no one will ever know it came from you.

Bonnie Siegler
Adrift in Alabama

Moving on

Bonnie Siegler
Rapid Fire

Our own Bonnie Siegler takes your questions

Bonnie Siegler
Diffident in Detroit


Bonnie Siegler
Anxious in Anchorage

Breaking in

Bonnie Siegler
The Observer Decameron—Ninth Day

The top ten books of 2015 picked by our contributors

Bonnie Siegler
Frightened in Fort Lauderdale

The benefits of being scared

Bonnie Siegler
Losing It in L.A.

Love and passion in LA

Bonnie Siegler
Pissed off in Pittsburgh

A contract to cover all the bases

Bonnie Siegler
Craving in Columbus

Rooting out the rut

Bonnie Siegler
Longing in Long Beach

Cover up!

Bonnie Siegler
Dear Bonnie: Cleveland to Concord

When to charge more, when to change the scenery, and when to have an all-important conversation

Bonnie Siegler
Unsure in Utica

Measuring up — or not

Bonnie Siegler
Three Reasons: Babette's Feast

The food movie to end all food movies

Bonnie Siegler
Wondering in Washington D.C.


Bonnie Siegler
Three Reasons: The Palm Beach Story

A Preston Sturges classic to end the summer on

Bonnie Siegler
Naive in Norwalk

Bonnie Siegler
Dear Bonnie

Sources of Inspiration

Bonnie Siegler
Three Reasons: World on a Wire

Fassbinder’s 1973 paranoid take on the future.

Bonnie Siegler
Dear Bonnie

Baffled in Buffalo

Bonnie Siegler
Three Reasons: Harold and Maude

Bonnie Siegler
Dear Bonnie

Nesting in New York City

Bonnie Siegler
Three Reasons: 12 Angry Men

This week’s Three Reasons: 12 Angry Men .... and one woman

Bonnie Siegler
Interviewing in Indianapolis

Come prepared

Bonnie Siegler
Three Reasons: The Bridge

Bernhard Wicki and the final days of WWII

Bonnie Siegler
Dissatisfied in Durham

Dear Bonnie’s advice for communication issues between you and your boss

Bonnie Siegler
Three Reasons: A Man Escaped


Bonnie Siegler
Mediocre in Mumbai

Some advice on how to escape the middle of the road

Bonnie Siegler
Lord of the Flies

"Kids, a camera, and a beach"

Bonnie Siegler
Dear Bonnie: Fretting in Fredericksburg

This week Dear Bonnie gives an unhappy designer advice on contracts, fees, and client management.

Bonnie Siegler
Three Reasons: In the Mood for Love

Bonnie Siegler
Dear Bonnie: Indecisive in Detroit

Gut instinct

Bonnie Siegler
Three Reasons: Macbeth

Roman Polanski’s masterful film adaptation of the Shakespeare play

Bonnie Siegler
Three Reasons

Terence Malick’s Badlands

Bonnie Siegler
Lovelorn in Louisville

Winking at the watercooler

Bonnie Siegler
Three Reasons: The Thin Blue Line

The Thin Blue Line

Bonnie Siegler
Perplexed in Providence

When does inspiration become infringement? You’ll know it when you see it.

Bonnie Siegler
Introducing: Three Reasons

Band of Outsiders

Bonnie Siegler
Distressed in Dix Hills

Style comes naturally

Bonnie Siegler
Scared in Schenectady

Worried about a crowded job market? Bonnie says: Fear not young designers!

Bonnie Siegler
Sighing in Springfield

Indiscretion in the office

Bonnie Siegler
Judgmental in Jackson

Set up? You might be surprised.

Bonnie Siegler
Dear Bonnie: Anxious in Adelaide

Managing expectations: your boss’ and your own

Bonnie Siegler
Dear Bonnie: Pondering in Ponderosa

Constructive criticisism

Bonnie Siegler
Dear Bonnie: Tenafly to Tennessee

A compendium of questions

Bonnie Siegler
Dear Bonnie: Lost in London

Bonnie Siegler
Dear Bonnie

This week readers respond to Bonnie … about bosses

Bonnie Siegler
Dear Bonnie: Bothered in Brooklyn

Our own Bonnie Siegler gives readers the chance to answer a question for her

Bonnie Siegler
Dear Bonnie: Not Happy in New Haven

Where have I seen that before?

Bonnie Siegler
Unbuttoned at UC Berkeley

How to tactfully tackle a most delicate matter

Bonnie Siegler
Dear Bonnie: Curious in Carmel

Is okay to ask a client why a pitch was rejected? Probably not.

Bonnie Siegler
Dear Bonnie: Dumbfounded in Dayton

What’s the correct response to a paying client who rejects the job?

Bonnie Siegler
Dear Bonnie: Nervous in New Zealand

Following your heart and trusting your teachers

Bonnie Siegler
Dear Bonnie: Moping in Minneapolis

In this week’s Dear Bonnie: Taking the Initiative

Bonnie Siegler
Dear Bonnie: Annoyed in Amsterdam

Bonnie Siegler
Dear Bonnie: Not Sure in Northern California

This week Dear Bonnie—our truth-telling advice column from Bonnie Siegler—on how to handle the silent treatment from a client.

Bonnie Siegler
Dear Bonnie: Lost in Louisville

Bonnie Siegler
Dear Bonnie: Helpless in Hermosa Beach

Bonnie Siegler
Dear Bonnie: Deals in Dillon + A Giveaway

Bonnie Siegler
Dear Bonnie: Nervous in Nantucket

This week Dear Bonnie encourages a new-ish employee to speak up!

Bonnie Siegler
Dear Bonnie: Dissed in Denver

Bonnie Siegler
Dear Bonnie: Partnering in Peoria

What questions do you ask to start a business partnership off right? Dear Bonnie has a few. 

Bonnie Siegler
Dear Bonnie: Wondering in Westport

Bonnie Siegler
Dear Bonnie: Aggrieved in Atlanta + Bumming in Brooklyn

Bonnie Siegler
Dear Bonnie: Lost on Long Island + Stuck in Schenectady

This week Dear Bonnie tackles what to do when your client stops returning your calls, and how to get your brain moving.

Bonnie Siegler
Dear Bonnie: Cringing in Charleston

This week Dear Bonnie gets to the heart of the conundrum that is graphic design. Designers represent the needs of both art and commerce, which means they serve many masters.

Bonnie Siegler
Dear Bonnie: Reeling in Rotterdam + Apprehensive in Austin

Bonnie Siegler
Dear Bonnie: Taunted in Tehran

Bonnie Siegler
Dear Bonnie: Mixed up in Martinsville

This week Dear Bonnie answers Mixed up in Martinsville about how to deal with clients without burning bridges. The key: written agreements.

Bonnie Siegler
Dear Bonnie: Frustrated in Florida

Bonnie Siegler
Dear Bonnie: Confused in Connecticut

Bonnie Siegler
Dear Bonnie: Women of Washington + Young in Youngstown

This week's advice from Dear Bonnie focuses on women: are there enough women represented on jury panels, in board rooms, anywhere; and is there any specific advice for young female designers?

Bonnie Siegler
Dear Bonnie: Cheated in Chicago

This week Dear Bonnie — our truth-telling advice column from Bonnie Siegler — advises independent artist "Cheated in Chicago" on the best course of action when her work is being used by a large brand without her permission.

Bonnie Siegler
Dear Bonnie: Trapped In Toledo + Desperately Seeking Designers

Bonnie Siegler
Dear Bonnie: Tips for Toyland

Bonnie Siegler
Dear Bonnie: Bullied in Brighton

This week Dear Bonnie tackles bullying at the office.

Bonnie Siegler
Dear Bonnie: Interested in India + Window Dressing in Wisconsin

Bonnie Siegler
Dear Bonnie: Troubled in Techworld + Befuddled in Buffalo


Andy Warhol
Mad Magazine
Saul Bass
Ed Ruscha
Maurice Binder
Ruth Ansel
Paul Rand
Creative Opportunities
  • Twitter Facebook Google+
    Tumblr Pinterest RSS

    Design Observer
    social media à la carte
  • Newsletter signup