Véronique Vienne has edited, art-directed, and written essays for numerous design publications in the USA and in Europe (House & Garden, Emigré, Communication Arts, Eye, Graphis, Aperture, Metropolis, Etapes, Print, and more). Her latest book, 100 Ideas that Changed Graphic Design, co-authored with Steven Heller, has been translated in 10 languages.


Statement

It’s a funny thing: talking about design and writing about it are two totally different exercises. In discussions on topics that are deemed “cultural” I am pretty much incoherent, but I love the challenge of formulating thoughts in writing. On paper or on a screen, in black and white, ideas acquire a graphic dimension — and that’s what appeals to me. 

If you are reading these lines, chances are you are intrigued, as I am, by what happens to opinions once they are laid flat under a thin piece of LCD, and under the magnifying lenses of exacting grammar and syntax.
In this space, I want to explore the transformative power of design criticism as a literary practice. But don’t worry, I am not an intellectual. I am a self-educated observer of all forms of representation, and of the language we use to analyze what we see.

A couple of years ago I moved to France, a country where design issues are politicized, and I have gone native in this respect. Although this point of view might surface from time to time in my comments, I do not intend to go on about it. No. I think of writing for the Design Observer as a graphic design gesture: as putting together words and images to make readers feel smart, entertained, and in the loop.


Véronique Vienne
Design Relief
07.07.15

After the storm


Véronique Vienne
Thesis Book Project: How Quickly They Learn
06.30.15

A view from the teacher’s desk


Véronique Vienne
When the Soundtrack is the Message

Véronique Vienne
Against Objectification
04.01.15

Leonard Koren’s books


Véronique Vienne
In the Raw
01.29.15

A refreshing act of rebellion


Véronique Vienne
Wild Card
12.22.14

The new Picasso Museum logo


Véronique Vienne
The Cold War Politics of Push Pin
12.18.14

How left was left?


Véronique Vienne
Filmic Collisions
12.03.14

Softening the pixellated blow


Véronique Vienne
Dispatch from the Pastiche Police
11.24.14

The unattributed homage


Véronique Vienne
Radical Menswear
11.19.14

A German graphic design team turns toward fashion


Véronique Vienne
Nick Ace
11.12.14

Famous for being not famous


Véronique Vienne
Unidentified Floating Objects
10.01.14

Mysterious graphics are usurping advertising in France


Véronique Vienne
Taylor Holland’s Scenic Tour
07.29.14

A photograph is at first a document. Crop it, and it becomes a picture. Trim it further into a square and you’ve got a “sign” — a potential icon.


Véronique Vienne
Two Monumental Shows in Paris: One Large, One Small

Véronique Vienne
Image Making, Reclaimed
05.22.14

Etienne Hervy, art director of the International Graphic Design Festival in Chaumont, France, asked a painter, not a graphic designer, to create a pair of posters for this year’s event.


Véronique Vienne
Tell, Don’t Show: Algorithmic Thinking for Beginners


Influences

Rick Poynor
Situationist International
John McPhee
John Berger
Walter Benjamin
Creative Opportunities
  • Twitter Facebook Google+
    Tumblr Pinterest RSS

    Design Observer
    social media à la carte
  • Newsletter signup