Brian LaRossa

Brian LaRossa|Opinions

Empathy in Book Publishing

On The intersection of customer empathy and book publishing.

Brian LaRossa|Opinions

Privilege-Centered Design

“The reader you construct in your imagination changes the way you write almost without your noticing it.”

Brian LaRossa|Opinions

What’s in a Name: How The Title “Art Director” Limits the Role of Design in Publishing

“So, what does an art director do anyway?”

Brian LaRossa|Essays

Undercover Branding

The Stories Behind 20 Publishing House Logos

Brian LaRossa|Essays

Graphic Design is a Literary Discipline

Writers, editors, and designers speak the same language.

Brian LaRossa|Opinions

Fail Fast, Hasten Slowly: Reconciling Print and Digital Product Development Cultures

Print and digital product development strategies are historically described as opposing forces, but they aren’t wholly at odds.

Brian LaRossa|Opinions

Should Book Publishing Leave New York City?

America’s publishing trade took root and flourished in New York because the city’s cultural and geographic conditions created an optimal environment for that to happen.

Brian LaRossa|Opinions

Undesigning Our Identity

It’s not outlandish to imagine that your career might end before you’re ready to retire.

Brian LaRossa|Essays

The Fear on Both Sides of a Design Pitch

Designers often talk about serving customer needs but our actual charge is more layered than that.