Business

William Drenttel|Essays

My Country Is Not A Brand

Branding was originally an approach for creating reputations for commercial products. Over time, it has come to be applied to almost everything, from high school sports to school meal programs; from universities to research centers; from …

Michael Bierut|Essays

Logogate in Connecticut, or, The Rodneydangerfieldization of Graphic Design: Part II

A new logo for the Connecticut Commission on Culture and Tourism by Cummings & Good provokes a public controversy on the value of design.

Michael Bierut|Essays

The World in Two Footnotes

Writing in Eye Magazine, Nick Bell observes that designers too often act as "agents of neutrality" or "aesthetes of style" and suggests that they focus more on their work's content.

Michael Bierut|Essays

Colorama

Grand Central Terminal's enormous Colorama displays by Kodak documented a suburban fantasy world for millions of commuters.

Jessica Helfand|Essays

Magazine Without a Name, Brand Without a Promise

The New York Times Business Section today reports a new elite magazine aimed at the exclusive holders of the American Express Centurion Card. The magazine itself consists of five articles, four ads, and no name or indeed, nameplate — …

Michael Bierut|Essays

The Graphic Design Olympics

The event graphics and pictograms created for the Olympics by designers such as Otl Aicher, Lance Wyman and Deborah Sussman are part of a historic tradition that continues to this day.

Michael Bierut|Essays

What is Design For? A Discussion

Rick Poynor and Michael Bierut discuss the purpose and promise of graphic design, in a conversation moderated by Creative Review editor Patrick Burgoyne.

Jessica Helfand|Essays

Take Two Logos and Call Me in the Morning

Michael Bierut|Essays

The Tyranny of the Tagline

Here are some thoughts from a few magazines on my nightstand right now: This is who we are. This is how we earn it. Solutions for the adaptive enterprise. The right way to invest. We move the world. Life inspiring ideas. Inspiration comes …

Michael Bierut|Essays

The Idealistic Corporation

American corporations in the mid-twentieth century, such as IBM, Container Corporation, and General Dynamics, worked with designers like Charles and Ray Eames, Herbert Bayer and Erik Nitsche in the conviction that design was not only a …

Michael Bierut|Essays

India Switches Brands

The 2004 elections in India were an exercise in branding as well as politics, as a well-funded "India Shining" campaign failed to convince the electorate to retain the ruling Bharatiya Janta Party (BJP).

Michael Bierut|Essays

Better Nation Building Through Design

A new flag design for Iraq may inadvertantly symbolize much of what is misguided in the US's occupation of that country.