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For two days this November, New Haven, Connecticut, is going to be the design capital of the world.

If design is critical to the success of the modern business enterprise, what are the core values and best practices that support that success? What impact is design itself having on the practice and process of business? And what does the business of design actually look like? 

Over the course of two days we will look to answer these questions, engaging industry leaders, founders, designers, and CEOs to discover the core values and best practices that support design lead business. 

There are only 350 seats in beautiful Zhang Auditorium at the Yale School of Management. One of them is waiting for you. Get your tickets today!


Speakers

Heather Stern

Chief Marketing and Talent Officer, Lippincott

Oen Hammonds

Design Principal, IBM

Silka Miesnieks

Head of Emerging Design, Adobe

Indra Nooyi

Chairman, PepsiCo

Mauro Porcini

Chief Design Officer, PepsiCo

Richard Ting

EVP, Global Chief Design Officer, R/GA

Caroline Baumann

Director, Cooper Hewitt, Smithsonian Design Museum

Tom Bodkin

Creative Director, Chief Creative Officer, New York Times

Liz Diller

Founding partner, Diller Scofidio + Renfro (DS+R)

Mark Thompson

President & CEO, The New York Times Company

Bobby C. Martin

Founding partner of OCD | The Original Champions of Design

Debora Bubb

HR Vice President, Chief Leadership, Learning & Inclusion Officer, IBM

David Rose

VP of Vision Technology, Warby Parker

Val Head

Design Advocate, Adobe

Valla Vakili

Head of Ventures Studio, Citi Ventures

Ellen McGirt

Senior Editor, Fortune

Todd Waterbury

Chief Creative Officer, Target

Richard Hollant

Principal, CO:LAB

Susse Sønderby

Experience Designer, Adobe

Abbott Miller

Partner, Pentagram

Zita Cobb

Founder and CEO of Shorefast and Innkeeper of the Fogo Island Inn

Sebastian Shaw

Principal Strategic Development Manager, Adobe

Erleen Hatfield

Managing Partner, The Hatfield Group

Jon Iwata

Executive in Residence, Yale School of Management

Lindsay Morris

Strategic Development Manager, Adobe Stock

Clayton F. Ruebensaal

SVP, Global Brand Management, American Express

Dr. Siona O'Connell

NEH Professor of the Humanities at Colgate

Michael Bierut

Partner, Pentagram

Saturday Symposia

How can a serious investment in design help companies achieve enduring success? How can creative leaders collaborate with executives to catalyze ideas, to mobilize teams? How can design help businesses in the development of value creation at a strategic, but also at a societal level?  
On the second morning of our conference, we will delve into four sub-topics in intimate groups to interact and explore how design is essential to business enterprise. 

Access
Equitable distribution, social currencies, cultural inclusiveness—how does design help articulate and sustain successful businesses?

Presented by IBM


Apparatus
Data aquisition, privacy protection, creative collaboration, supply-chain operations—how does design help to shape and sustain work flow?

Presented by Adobe

Audience
Design for all: at an enterprise level, at a philanthropic level, and at a social impact level—how does design enable new ways of reaching people and improving the world?
Presented by Target


Agility
Needs, roles, investments, operations—how does design help create more flexible systems to support the changing needs of today’s business leaders?

Presented by CitiVentures


Location

Yale University
School of Management
165 Whitney Ave
New Haven, Connecticut

Location info

Schedule

A final schedule will be announced soon. 

Friday, November 02

8:00 – 9:00 Registration

9:00 – 9:15 Welcome
Jessica Helfand and Michael Bierut
Co-Founders Design Observer and Faculty
Yale School of Management and Yale School of Art

9:15 – 10:30 PLACE: Design as a Spatial Discipline
We begin with the idea of the spaces within which design and business co-exist. Who shapes them, builds and supports and pays for them. How do we design and plan for—and sustain—the communities we serve?

10:30 – 11:00 Break 

11:00 – 12:30 PEOPLE: Design as a Humanist Discipline
As we welcome machine learning and artificial intelligence and virtual reality into our lives and our businesses, design practice offers a tacit reminder about the people and the communities—and the planet—we serve. Inclusive design is design that puts the human first. How do we design for soul—at scale?

12:30 – 2:00 Lunch

2:00 – 3:15 PURPOSE: Design as a Management Discipline
Design is, now more than ever, a catalyst for interdisciplinary team building, learning, and leadership. How do we use design to support and sustain business health, engagement, and growth over time?

3:15 – 4:00 Networking Coffee Break 

4:00 – 5:30 Continuing PURPOSE: Final talks and Keynote

5:30 – 7:00 Opening Night Party
Peabody Museum

Saturday, November 03

9:00 – 10:00 Registration

10:00 – 12:30 Saturday Symposia

Access: Equitable distribution, social currencies, cultural inclusiveness—how does design help articulate and sustain successful businesses?

Apparatus: Data aquisition, privacy protection, creative collaboration, supply-chain operations—how does design help to shape and sustain work flow?

Audience: Design for all: at an enterprise level, at a philanthropic level, and at a social impact level—how does design enable new ways of reaching people and improving the world?

Agility: Needs, roles, investments, operations—how does design help create more flexible systems to support the changing needs of today’s business leaders?

12:30 – 2:00 Lunch

2:00 – 3:15 PROJECTS: Design as a Practical Discipline
How design + business manifest in a variety of projects.

3:15 – 4:00 Break 

4:00 – 5:30 Closing Session + Keynote

Tickets

Tickets on sale through October 23rd! Ticket price: $895.
AIGA members receive $100 off ticket prices. 

Buy now!

Presenting Sponsors

Opening Party Sponsor