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For two days this November, New Haven, Connecticut, is going to be the design capital of the world.

If design is critical to the success of the modern business enterprise, what are the core values and best practices that support that success? What impact is design itself having on the practice and process of business? And what does the business of design actually look like? 

Over the course of two days we will look to answer these questions, engaging industry leaders, founders, designers, and CEOs to discover the core values and best practices that support design lead business. 

There are only 350 seats in beautiful Zhang Auditorium at the Yale School of Management. One of them is waiting for you. Get your tickets today!


Speakers

Heather Stern

Chief Marketing and Talent Officer, Lippincott

Oen Hammonds

Design Principal, IBM

Silka Miesnieks

Head of Emerging Design, Adobe

Indra Nooyi

Chairman, PepsiCo

Mauro Porcini

Chief Design Officer, PepsiCo

Richard Ting

EVP, Global Chief Design Officer, R/GA

Caroline Baumann

Director, Cooper Hewitt, Smithsonian Design Museum

Tom Bodkin

Creative Director, Chief Creative Officer, New York Times

Liz Diller

Founding partner, Diller Scofidio + Renfro (DS+R)

Mark Thompson

President & CEO, The New York Times Company

Bobby C. Martin

Founding partner of OCD | The Original Champions of Design

Debora Bubb

HR Vice President, Chief Leadership, Learning & Inclusion Officer, IBM

David Rose

VP of Vision Technology, Warby Parker

Val Head

Design Advocate, Adobe

Valla Vakili

Head of Ventures Studio, Citi Ventures

Ellen McGirt

Senior Editor, Fortune

Todd Waterbury

Chief Creative Officer, Target

Richard Hollant

Principal, CO:LAB

Susse Sønderby

Experience Designer, Adobe

Abbott Miller

Partner, Pentagram

Zita Cobb

Founder and CEO of Shorefast and Innkeeper of the Fogo Island Inn

Sebastian Shaw

Principal Strategic Development Manager, Adobe

Erleen Hatfield

Managing Partner, The Hatfield Group

Jon Iwata

Executive in Residence, Yale School of Management

Lindsay Morris

Strategic Development Manager, Adobe Stock

Clayton F. Ruebensaal

SVP, Global Brand Management, American Express

Dr. Siona O'Connell

NEH Professor of the Humanities at Colgate

Michael Bierut

Partner, Pentagram

Saturday Symposia

How can a serious investment in design help companies achieve enduring success? How can creative leaders collaborate with executives to catalyze ideas, to mobilize teams? How can design help businesses in the development of value creation at a strategic, but also at a societal level?  
On the second morning of our conference, we will delve into four sub-topics in intimate groups to interact and explore how design is essential to business enterprise. 

Access
Equitable distribution, social currencies, cultural inclusiveness—how does design help articulate and sustain successful businesses?

Presented by IBM


Apparatus
Data aquisition, privacy protection, creative collaboration, supply-chain operations—how does design help to shape and sustain work flow?

Presented by Adobe

Audience
Design for all: at an enterprise level, at a philanthropic level, and at a social impact level—how does design enable new ways of reaching people and improving the world?
Presented by Target


Agility
Needs, roles, investments, operations—how does design help create more flexible systems to support the changing needs of today’s business leaders?

Presented by CitiVentures


Location

Yale University
School of Management
165 Whitney Ave
New Haven, Connecticut

Location info

Schedule

Friday, November 02

8:00 – 9:00 Registration opens

9:00 – 9:15 Welcome
Jessica Helfand and Michael Bierut
Co-Founders Design Observer, and Faculty
Yale School of Management and Yale School of Art

9:15 – 10:30
PLACE: Design as a Holistic Discipline

Economics for Belonging
Zita Cobb
Founder and CEO, Shorefast, Innkeeper of the Fogo Island Inn

Structuring the Return on Design
Erleen Hatfield
Partner, Hatfield Group

10:30 – 11:15 Break 

11:15 – 3:30
PURPOSE: Design as an Innovation Discipline

Design and Disruption
Valla Vakili
Head of Citi Ventures Studio, Citi

Indra Nooyi + Mauro Porcini
Chairman + Chief Design Officer, PepsiCo
(In conversation with Dana Arnett)

12:30 – 2:00 Lunch

2:00 – 3:30

The CEO Agenda in Times of Disruption
Jon Iwata
Executive in Residence, Yale School of Management and Senior Advisor, IBM

Design Humanism
Richard Ting
EVP, Chief Design Officer, R/GA

AI is Not Human, Just Much Nicer!
Silka Miesnieks
Head of Emerging Design, Adobe

3:30 – 4:00 Break 

4:00 – 5:30
PEOPLE: Design as a Humanist Discipline

The Internet of Eyes
David Rose
VP of Vision Technology, Warby Parker, Author, Enchanted Objects

The Race Ahead
Ellen McGirt
Senior Editor, Fortune

Soul at Scale
Todd Waterbury
Chief Creative Officer, Target

5:30 – 7:00 Opening Night Party
Peabody Museum
Sponsored by PepsiCo

Saturday, November 03

9:00 Breakfast + Registration

10:00 – 12:30 Saturday Symposia

Access Symposium | Room 4420
Sponsored by IBM
Addresses equitable distribution, social currencies, and cultural inclusiveness.

Designing the Employee Experience
Debora Bubb, HR Vice President, Chief Leadership, Learning + Inclusion Officer, IBM
Oen Hammond, Design Principal, IBM

Lessons in Impact: Design in Community
Rich Hollant, Principal, CO: LAB

Addressing the Gender Gap in Design Leadership
Heather Stern, Chief Marketing and Talent Officer, Lippincott

Agility Symposium | Room 4430
Sponsored by Citi Ventures
Examines how Citi Ventures innovates with
top university students across the country to drive change and overcome challenges through this panel and interactive workshop.

Hosted by David Boardman, Head of Design, Citi Ventures Studio

Apparatus Symposium | Room 4400
Sponsored by Adobe
Focuses on the tools, methods, and emerging technologies, from artificial intelligence to voice design, used to design for accessibility.

Sebastian Shaw, Principal Strategic Development Manager, Adobe
Silka Miesnieks, Head of Emerging Design, Adobe
Susse Sønderby, Experience Designer, Adobe
Val Head, Design Advocate, Adobe
Lindsay Morris, Strategic Development Manager, AdobeStock

Audience Symposium | Room 4410
Sponsored by Target
Focuses on designing on a human scale and explores the issues of designing for inclusion and for true accessibility.

A Circle Big Enough for Us All—by Design
Todd Waterbury, Chief Creative Officer, Target
Caroline Baumann, Director, Cooper Hewitt, Smithsonian Design Museum
Elizabeth Diller, Founding Partner, Diller Scofidio + Renfro (DS+R)

12:30 – 2:00 Lunch

2:00 – 3:30
PROJECTS: Design as a Practical Discipline

Mark Thompson + Tom Bodkin
CEO + Chief Creative Officer, The New York Times Company
(In coversation with Ellen McGirt)

The Realness: The Main Ingredient Brands Need
To Propel them Forward
Bobby C. Martin, Jr.
Partner, OCD | The Original Champions of Design

Art and Commerce in the Realm of Visual Identity
Abbott Miller
Partner, Pentagram
Clayton F. Reubensaal
SVP, Global Brand Management, American Express

3:30 – 4:15 Break 

4:15 – 5:30Closing Keynote
A Grand Design: Re-imagining the Human After Oppression
Dr. Siona O’Connell
Colgate NEH Professor of Humanities

Tickets

Tickets on sale through October 23rd! Ticket price: $895.
AIGA members receive $100 off ticket prices. 

Buy now!

Presenting Sponsors

Opening Party Sponsor