Design Matters from the Archive: Su Mathews Hale

Su Mathews Hale is the president of AIGA, and a senior partner in design in Lippincott’s New York office. Her work is at the intersection of graphic design and brand strategy, with clients including Chick-fil-A, eBay, Hershey’s, Hyatt, IHG, Liz Claiborne, New York Public Library, Samsung, the U.S. Department of State, and Walmart. A frequent speaker and design juror, she was selected by Graphic Design USA as one of the 2013 “People to Watch.” Her work has been published in design books such as Designing Brand Identity, Go Logo, LogoLounge V, and Symbol, and was featured in leading design publications such as Communication Arts, Graphis, Identity, Mohawk Show 9, and PRINT.

On this episode, Debbie talks to Su Mathews Hale about her efforts to bring more attention to female designers. “So it’s not about celebrating them as women, but just, more awareness. There are women out there kicking ass, and people just aren’t aware of it.”

Originally posted in August 2016.