Michael Bierut, Jessica Helfand|Audio
January 12, 2017
Episode 48: Lella and La La
On this episode, Michael and Jessica remember John Berger, who was best known for Ways of Seeing, a BBC television series with a companion book designed by Richard Hollis. Michael says:
I remember being assigned this book in college in the 70s and thinking it was hideous.… Now I think it’s brilliant and it actually seems prescient and has been extraordinarily influential.
There are at least two or three occasions in my life where I’ve just been up against a combination of text and images and I’ve said — often to a younger designer I’m working with who may not even know the reference — I’ll say, “Oh to hell with it, let’s just do it like Ways of Seeing.”
Also mentioned:
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
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