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Home Audio Episode 81: American Royalty

Michael Bierut, Jessica Helfand|Audio

December 31, 2009

Episode 81: American Royalty

When Tom Wolfe died earlier this month, much of the conversation was about Wolfe’s journalism, his fiction, his character.

Tom Wolfe was also a design writer. His breakthrough piece of New Journalism was “There Goes (Varoom! Varoom!) That Kandy-Kolored Tangerine-Flake Streamline Baby,” about custom car culture, and he went on

Michael says that, when he began writing more about design, Wolfe was a model:

There was a kind of writing that was in trade magazines like Print and Communication Arts that was sort of like this quasi-fawning reportage. There was another kind of design writing that seemed to be very academic. And neither of them represented the way I actually felt about design.

I was thrashing around for models of people that could really write about design in a way that was lively and made it sound fun and even funny. Then I started reading Tom Wolfe.

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By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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