Cheryl Heller on Words: Design Observer

The Design Observer Twenty

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Comments [1]

Lovely and increasingly important as the tendency to confuse obscurity with intelligence has become an almost strategic imperative.

Ms. Heller. Feel free to use Robert Sawyer's definition on the purpose of branding: A strong brand eliminates the anxiety related to choice.

RWordplay
12.03.13
11:39

Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA, founder of design lab CommonWise, and a pioneer in social impact design. Cheryl received the AIGA medal for her contribution to the field of design in 2014. She is the former Board Chair and founding faculty for the PopTech Social Innovation Fellows, a Senior Fellow at Babson Social Innovation Lab. She created the Ideas that Matter program for Sappi, which has given almost $13 million to designers working for the public good.

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