Michael Bierut + Jessica Helfand | Audio

Episode 105: Malta, Marketing, Make-Believe

Jessica and Michael discuss Lauren Oyler’s New York Times magazine column, This Is What It Sounds Like When Brands Cry, about the lengths companies go in attempts to express empathy, such as Burger King’s recent “Real Meals” campaign.

When this happens, Jessica says,
humanism becomes reframed around conflating the ideals of trying to take selling something, which in a sense is a propagandistic mission, with feeling something, which is meant to entice people to spend more money for a thing because they identify with a more human attribute that it conveys.

Also mentioned this week:

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Posted in: Arts + Culture, The Observatory

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