Michael Bierut, Jessica Helfand|Audio
December 28, 2018
Episode 95: Back to Basics
This week, Jessica and Michael continue the stormy discussion that designer Mirko Ilic started on Linkedin when he declared, “Interesting logos are being replaced by boring ones.”
Michael says this trend
is actually something that almost seems not just understandable but to a certain degree frighteningly inevitable…Designers and people building brands are well aware of the fact that there is still the requirement to have some indestructible kernel of identity that can travel across any platform or any channel.
Also mentioned this week:
- Brand New on Burberry, Balmain, Berluti, Balenciaga (2017)
- Gary Hustwit, Helvetica
- excerpts from Wim Crouwel + Jan van Toorn, The Debate (2015)
- Dezeen, Peter Saville to “do a YSL” for Kanye West
- Episode 43: The End Is Near
- Jessica’s catalog essay from David Pease: Notes from the Road
- Nicholas Rougeux, Byrne’s Euclid
- Yorgos Lanthimos, The Favourite
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
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