Where is it written that all political candidates must have lawn signs that are red, white and blue?That was in 2008. With the 2020 election looming (less than a year to the Iowa Caucus!) campaigns for candidates from Kamala Harris to Marianne Williamson have embraced distinctive logos in untraditional color schemes.
Michael says,
What won in 2016 was not a logo but a tagline, and I know that the Hillary Clinton campaign was just so frustrated to find a reductive slogan for the candidate and finally came up with “Stronger Together.” Which is fine, but obviously didn't stick. and I bet a lot of people can't even say it. However, every person can recite, either with pride with clenched teeth, the slogan of her victorious competitor.
Also mentioned this week:
- Deroy Peraza, Hyperakt, The Women Running for President Are Breaking the Rules of Branding, also reprinted on Fast Company
- Jessica Helfand, Ten Things That Need to Be Redesigned, (2008)
- Jonathan V. Last, Kamala Harris’s Logo Is a Disaster. Here’s Why.
- Marianne Williamson’s logo
- Jessica on Every Little Thing and The Monocle Weekly podcasts
- 50 Books | 50 Covers competition
- Jody Rosen, New York Times Magazine, Does ‘Creative’ Work Free You From Drudgery, or Just Security?
- Erin Griffith, New York Times, Why Are Young People Pretending to Love Work?
- Anne Helen Petersen, BuzzFeed News, How Millennials Became The Burnout Generation
- Italo Calvino, The Adventure of a Photographer
- Ellsworth Kelly stamps
- Flowers on Netflix
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