Michael Bierut + Jessica Helfand | Audio

S2E3: Bobby C Martin Jr

Bobby C. Martin, Jr., is a founding partner of OCD | The Original Champions of Design.

Working with established brands such as the Girl Scouts of America, the New York Times, and the National Basketball Association requires careful research into their history and audience:

If there’s a brand that’s been around for a hundred years, there’s definitely a lot to lose if you do the wrong thing.

Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.

The Design of Business | The Business of Design is recorded at the Yale School of Management.

A big thanks to our sponsor, Mastercard.

Posted in: Business, Design of Business | Business of Design

Comments [0]

Jobs | November 18