Michael Bierut, Jessica Helfand|Audio
March 14, 2017
S2E3: Bobby C Martin Jr
Bobby C. Martin, Jr., is a founding partner of OCD | The Original Champions of Design.
Working with established brands such as the Girl Scouts of America, the New York Times, and the National Basketball Association requires careful research into their history and audience:
If there’s a brand that’s been around for a hundred years, there’s definitely a lot to lose if you do the wrong thing.
Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor, Mastercard.
Observed
View all
Observed
Share on Social
By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
Related Posts
Civic Life
Ellen McGirt|Audio
Compassionate Design, Career Advice and Leaving 18F with Designer Ethan Marcotte
Design of Business | Business of Design
Ellen McGirt|Audio
Love Letter to a Garden and 20 years of Design Matters with Debbie Millman
Business
Ellen McGirt|Audio
Redesigning the Spice Trade: Talking Turmeric and Tariffs with Diaspora Co.’s Sana Javeri Kadri
Design of Business | Business of Design
Ellen McGirt|Audio
Making Space: Jon M. Chu on Designing Your Own Path
Recent Posts
Compassionate Design, Career Advice and Leaving 18F with Designer Ethan Marcotte Mine the $3.1T gap: Workplace gender equity is a growth imperative in an era of uncertainty A new alphabet for a shared lived experience Love Letter to a Garden and 20 years of Design Matters with Debbie MillmanRelated Posts
Civic Life
Ellen McGirt|Audio
Compassionate Design, Career Advice and Leaving 18F with Designer Ethan Marcotte
Design of Business | Business of Design
Ellen McGirt|Audio
Love Letter to a Garden and 20 years of Design Matters with Debbie Millman
Business
Ellen McGirt|Audio
Redesigning the Spice Trade: Talking Turmeric and Tariffs with Diaspora Co.’s Sana Javeri Kadri
Design of Business | Business of Design
Ellen McGirt|Audio