Michael Bierut + Jessica Helfand | Audio

S3E9: Natasha Jen

Natasha Jen is a partner in the design firm Pentagram. She has given a talk with the provocative title Design Thinking Is Bullshit.

In her conversation, Jen expanded on her position:
Design thinking is not bullshit. However, the marketing of design thinking is completely bullshit. It's even getting worse and worse now that we have a three-day boot camps that offer certified programs — as if anyone who enrolled in these programs can become a designer and think like a designer and work like a designer.

Secondly, I really don't believe that there is one single methodology that can deal with any kind of situation — not to mention the very complex society that we're in today.

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Posted in: Design of Business | Business of Design

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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