Michael Bierut, Jessica Helfand|Audio
November 8, 2016
S1E4: Barry Nalebuff
Barry Nalebuff teaches at the Yale School of Management. His specialty is game theory and its application to business strategy.
Designers often talk about how constraints can bring about creative solutions. That’s not always Nalebuff’s approach:
I want people to first solve problems with no constraints.…What would Croesus do? What would you do if you had unlimited amounts of money? And that allows you to think it a much more expansive way.
First generate ideas, he says, and then try to make them practical.
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
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