Michael Bierut, Jessica Helfand|Audio
March 21, 2017
S2E4: Lee Moreau
Lee Moreau is a principal at the innovation and design consultancy Continuum.
Moreau talks about how many companies rely on assumptions about their core consumers instead of constantly listening to their needs:
Most of our clients come in with a problem and it’s often not actually the problem at all. And it’s only through the consumer research and the analysis that we can uncover what the fundamental problem was.
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
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