S2E4: Lee Moreau

Lee Moreau is a principal at the innovation and design consultancy Continuum.

Moreau talks about how many companies rely on assumptions about their core consumers instead of constantly listening to their needs:

Most of our clients come in with a problem and it’s often not actually the problem at all. And it’s only through the consumer research and the analysis that we can uncover what the fundamental problem was.

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By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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She the People

Aimee Allison|Audio

S2E4: Lee Moreau

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Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice

Shifting Narratives ft. Moya Bailey, IllumiNative’s Crystal Echo Hawk, & #JoyToThePolls

The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman

In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancing