Michael Bierut, Jessica Helfand|Audio
April 18, 2017
S2E8: Teddy Blanks
Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.
What is the title sequence before a movie or a TV show for?
They ease you into the idea that you’re about to watch a movie, to remove you from the world outside and bring you into the world of the film itself. [They can] pump you up into a certain mood that then sustains for the rest of the film. They can give you clues about what the movie might be or when it might take place, if the typography or the imagery you see in the title sequence is of a certain period, it can give you the idea that maybe the movie takes place in that period.
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
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