S4E2: Kevin Bethune

Kevin Bethune is vice president of Strategic Design at BCG Digital Ventures. How does he describe his leadership style?

You have to build trust first before you can lead anyone. You have to roll up your sleeves and get into the dirt with them, to show them that you’re passionate about the task at hand, and also you’re there to support them.

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By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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S4E2: Kevin Bethune

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In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancing

Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice

Shifting Narratives ft. Moya Bailey, IllumiNative’s Crystal Echo Hawk, & #JoyToThePolls

The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman

In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancing