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Michael Bierut, Jessica Helfand|Audio

February 27, 2018

S4E2: Kevin Bethune

Kevin Bethune is vice president of Strategic Design at BCG Digital Ventures. How does he describe his leadership style?

You have to build trust first before you can lead anyone. You have to roll up your sleeves and get into the dirt with them, to show them that you’re passionate about the task at hand, and also you’re there to support them.

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By Michael Bierut & Jessica Helfand

Jessica Helfand is an artist and writer based in New England. A former critic at Yale School of Art and one of the founding editors of Design Observer, she is the author of several books on visual culture including Self Reliance, Design: The Invention of Desire, and Face: A Visual Odyssey. jessicahelfand.com

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