
Michael Bierut, Jessica Helfand|Audio
April 10, 2018
S4E8: Somi Kim
Somi Kim is senior director of healthcare solutions at Johnson & Johnson Design.
Healthcare, Kim says, is about more than just products and procedures. It’s about observing people and learning about their needs:
To be a designer now, one has to consider the breadth of an experience and to prioritize what is going to make the best difference for that person, who at their heart isn’t a patient or a healthcare provider, they’re a human being.… We can’t just do it in a vacuum with only ourselves, we need to partner with many, including the people themselves who we want to benefit from our products and solutions.
Subscribe to The Design of Business | The Business of Design on iTunes, Apple Podcasts, or your favorite podcast app.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor Wix.
Observed
View all
Observed
By Michael Bierut & Jessica Helfand
Related Posts

Civic Life
Ellen McGirt|Audio
Compassionate Design, Career Advice and Leaving 18F with Designer Ethan Marcotte

Design of Business | Business of Design
Ellen McGirt|Audio
Love Letter to a Garden and 20 years of Design Matters with Debbie Millman

Business
Ellen McGirt|Audio
Redesigning the Spice Trade: Talking Turmeric and Tariffs with Diaspora Co.’s Sana Javeri Kadri

Design of Business | Business of Design
Ellen McGirt|Audio
Making Space: Jon M. Chu on Designing Your Own Path
Recent Posts
Courtney L. McCluney, PhD|Essays
Rest as reparations: reimagining how we invest in Black women entrepreneurs Food branding without borders: chai, culture, and the politics of packaging Why scaling back on equity is more than risky — it’s economically irresponsible Beauty queenpin: ‘Deli Boys’ makeup head Nesrin Ismail on cosmetics as masks and mirrorsRelated Posts

Civic Life
Ellen McGirt|Audio
Compassionate Design, Career Advice and Leaving 18F with Designer Ethan Marcotte

Design of Business | Business of Design
Ellen McGirt|Audio
Love Letter to a Garden and 20 years of Design Matters with Debbie Millman

Business
Ellen McGirt|Audio
Redesigning the Spice Trade: Talking Turmeric and Tariffs with Diaspora Co.’s Sana Javeri Kadri

Design of Business | Business of Design
Ellen McGirt|Audio