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S4E8: Somi Kim

Somi Kim is senior director of healthcare solutions at Johnson & Johnson Design.

Healthcare, Kim says, is about more than just products and procedures. It’s about observing people and learning about their needs:

To be a designer now, one has to consider the breadth of an experience and to prioritize what is going to make the best difference for that person, who at their heart isn’t a patient or a healthcare provider, they’re a human being.… We can’t just do it in a vacuum with only ourselves, we need to partner with many, including the people themselves who we want to benefit from our products and solutions.

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By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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