Michael Bierut, Jessica Helfand|Audio
April 10, 2018
S4E8: Somi Kim
Somi Kim is senior director of healthcare solutions at Johnson & Johnson Design.
Healthcare, Kim says, is about more than just products and procedures. It’s about observing people and learning about their needs:
To be a designer now, one has to consider the breadth of an experience and to prioritize what is going to make the best difference for that person, who at their heart isn’t a patient or a healthcare provider, they’re a human being.… We can’t just do it in a vacuum with only ourselves, we need to partner with many, including the people themselves who we want to benefit from our products and solutions.
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By Michael Bierut & Jessica Helfand
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Jessica Helfand is an artist and writer based in New England. A former critic at Yale School of Art and one of the founding editors of Design Observer, she is the author of several books on visual culture including Self Reliance, Design: The Invention of Desire, and Face: A Visual Odyssey.