
May 7, 2019
S6E11: Valerie Casey
Valerie Casey is head of design at Walmart.
Casey, who has worked at design firms and held business and product roles, sees the idea that designers are advocates for consumers as a kind of trap, especially in large organizations:
That relinquishes the responsibility from so many other groups, from business, from marketing, from other retail partners. And when you hold that so closely, it means that others don’t have access to it.…
I really want to be a proponent for having a more multifaceted type of designer: not just being a customer advocate but actually understanding how the customer needs intersect with the business needs.
Subscribe to The Design of Business | The Business of Design on Apple Podcasts, Spotify or your favorite podcast app.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor, Mailchimp.
Observed
View all
Observed
By Michael Bierut
Related Posts

Design of Business | Business of Design
Ellen McGirt|Audio
Candace Parker & Michael C. Bush on Purpose, Leadership and Meeting the Moment

Civic Life
Ellen McGirt|Audio
Compassionate Design, Career Advice and Leaving 18F with Designer Ethan Marcotte

Design of Business | Business of Design
Ellen McGirt|Audio
Love Letter to a Garden and 20 years of Design Matters with Debbie Millman

Business
Ellen McGirt|Audio
Redesigning the Spice Trade: Talking Turmeric and Tariffs with Diaspora Co.’s Sana Javeri Kadri
Recent Posts
Minefields and maternity leave: why I fight a system that shuts out women and caregivers Candace Parker & Michael C. Bush on Purpose, Leadership and Meeting the MomentCourtney L. McCluney, PhD|Essays
Rest as reparations: reimagining how we invest in Black women entrepreneurs Food branding without borders: chai, culture, and the politics of packagingRelated Posts

Design of Business | Business of Design
Ellen McGirt|Audio
Candace Parker & Michael C. Bush on Purpose, Leadership and Meeting the Moment

Civic Life
Ellen McGirt|Audio
Compassionate Design, Career Advice and Leaving 18F with Designer Ethan Marcotte

Design of Business | Business of Design
Ellen McGirt|Audio
Love Letter to a Garden and 20 years of Design Matters with Debbie Millman

Business
Ellen McGirt|Audio