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Michael Bierut, Jessica Helfand|Audio

December 31, 2009

September Issues

The Harvard Business Review’s cover package on Design Thinking raises the question of the enduring appeal of this sort of process in the business world. Michael’s theory:

“Underlying it all I think is this constant quest—which is quixotic or doomed to failure or something—to convince number people to be more comfortable with ambiguity, and to somehow be patient with an iterative process that could have mistakes.”

“And frankly, who doesn’t want to think of himself as creative?” Jessica adds.

Also mentioned:

  • The shortlist for New Zealand’s flag competition
  • The elegant but disingenous new Google logo, and Michael’s new logo for Verizon
  • The Evolution of Design Thinking: The September issue of the Harvard Business Review
  • Oliver Sacks, Seeing Voices, and “To See and Not See”

    Thanks to Designers & Books for sponsoring this episode.

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    By Michael Bierut & Jessica Helfand

    Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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