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Rob Walker

Object in the News: The Face Privatizer


While I have obviously been aware of media storm around the LA Clippers' owner, whose racist comments to his alleged mistress found their way into the public realm, it’s not the sort of story I tend to follow closely.

But I did a double take yesterday when I saw, on an airport TV tuned to CNN, the headgear the alleged mistress has been sporting in public lately: a bizarre-looking, face-covering visor. It stopped me in my tracks: What the hell is that thing?

Via Gawker. Photo attributed to Splash News

When I got home I was pleased to learn that I was not the only one who was curious. Gawker helpfully explained that Vanessa Stiviano (that’s the alleged mistress) was wearing a “solar visor,” pointing to this 2004 post about the “craze” for this object in China back then, describing it as: “a typical sun visor with a swivel down piece of dark transparent plastic which shades the face from the summer sun’s harsh glare.”  (This source suggests that the object is of South Korean provenance, although it does not offer details.)

But let’s put aside the question of how this object came into existence. What I’m interested in is how Stiviano is using it: Not to protect herself from the sun's glare, but rather from the media glare. In other words, she is misusing, but I’d say rather effectively. This is a pretty good object-use hack.

And the aesthetics are, in my view, amazing: Unlike the traditional coat draped over a bowed head, or whatever, this visor allows her to do more than thwart perp-walk aesthetics. Instead she rather brazenly defies paparazzi culture. And indeed she seems to know what she's doing, as she pairs her weird Darth Vader headgear with overtly camera-ready outfits — from semi-blingy-business attire to ostentatiously "casual" combinations of silly T shirts and cutoffs.

Via Gawker. Photo attributed to Splash News

Moreover, she evidently owns at least three of these objects — one with white (or maybe light grey?) highlights, one black, and one red.

And interestingly, in almost every picture I’ve seen, she’s prominently clutching some kind of image-making device: either a smartphone with an attachment I don’t understand (as above) or, below, an enormous camera.

Via NY Daily News. Photo attributed to Splash News

It is as if her jarring, sci-fi look is not merely defensive (anybody who cares to can find a million pictures of her face online right now) but a blunt provocation — meshing a public presence, an absurdly privatized face, and gadgetry for documentation. (In the images I've seen, she's never documenting anything, just brandishing some gizmo that could do so if she cared to.)

Obviously it’s the privatized face, and the object privatizing it, that makes the resulting documentation of her so compelling. Perhaps Stiviano is revealing a strategy for the many who are uncomfortable with a world of CCTV cameras and Google Glass? This object privatizes the face in a manner that’s undeniably a protest (stop taking pictures of me!) and just as undeniably a confrontation (you cannot resist taking pictures of me wearing this object!).

Perhaps some day we will all wear these strange quasi-masks whenever we venture outside? Not only do they confound security cameras and the latest facial-recognition technologies — but no one will be able to see whether we are wearing Google Glass.

(Post script: Others have pointed to these Amazon-available variations on the full-face visor, made by Sovis. However, this is not what Stiviano appears to be wearing, and I welcome tips about the relevant brand in this case. Hers appears to say "Sport" along the forehead. Update May 3, 2014: Via comments and email, looks like the proper object/brand can be found here and/or here. Image now inserted below. Thanks!!) (Now, if anybody can explain her phone/attachment ... )

"UV protection Visor Sun hat Outdoor cap Summer cycling Men and women Empt top Sun hat Rain or shine paragraph Free shipping F284"

Posted in: Media, Photography, Public + Private

Comment 8  |     |     |   Like 21  |   Tweet 6
Rob Walker Rob Walker is a technology and culture columnist for Yahoo News. He is the former Consumed columnist for The New York Times Magazine, and has contributed to many publications. He is co-editor (with Joshua Glenn) of the book Significant Objects: 100 Extraordinary Stories About Ordinary Things, and author of Buying In: The Secret Dialogue Between What We Buy and Who We Are.

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Comments [8]
I'm glad to have that face mask explained. I was puzzled seeing the film footage of her Stiviano emerging from her house wearing that mask — (on roller skates, no less.) And I thought, "This is someone who doesn't want her picture taken? Really?"
BeachPackagingDesign
05.02.14
08:43

This seems closer:

http://www.aliexpress.com/item/UV-protection-Visor-Sun-hat-Outdoor-cap-Summer-cycling-Men-and-women-Empt-top-Sun-hat/901133935.html
dwrob
05.03.14
03:18

BPD: Yeah, agreed. I think she knows her picture is going to be taken, and her response is pretty cunning. These are the best pictures that will ever be taken of her! (My opinion.)

dwrob: Yes, that's almost certainly it. Thanks!


Rob Walker
05.03.14
01:33

The sunvisors not only offer the best sunprotection for the face ( UVA And UVB block) but have also been used as a fashion item. Watch this video and the swim wear parade with Seashepherd models at the end.
https://m.youtube.com/watch?v=bheUDMwlls8
drserene
05.05.14
09:08

It is very important someone knows everything about SPF so he or she can choose to wear sunvisors for sun protection as well http://www.dlux.gr/en/dr-serenes-sunvisor/wear-dr-serenes-sunvisor-en/
Mimi Deligiannidis
05.06.14
04:40

I think the phone attachment is just a note 3 Chanel case :
http://www.twinsgadgets.com/samsung-galaxy-note-3-case-chanel-inspired-perfume-case-no-5-number-5-bag-handbag-cases-also-for-galaxy-s4-s3-note-2
toxicxsr
05.06.14
01:18

Can't say absolutely for sure, but it looks like she has one of the 3D perfume-bottle phone cases, a trend that hit this past year along with the 3D cartoon character phone cases (3D rubber cases extending past the dimensions of the phone is a trend that also originated from Asia. Meaning, personally I noticed it as a popular phone cover choice for the women of China before I noticed the trend take off stateside.) An example: http://www.lorefind.com/luxury-cases/chanel-iphone-case/chanel-iphone-cases-perfume/hot-chanel-perfume-bottle-iphone-4-black-506
gen
05.11.14
06:38

and now her own FAN site! HAHAHHAHAHAHA www.vanessastiviano.net
HR
06.01.14
04:43



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