03.14.17
Michael Bierut + Jessica Helfand | Audio

S2E3: Bobby C Martin Jr


Bobby C. Martin, Jr., is a founding partner of OCD | The Original Champions of Design.

Working with established brands such as the Girl Scouts of America, the New York Times, and the National Basketball Association requires careful research into their history and audience:

If there’s a brand that’s been around for a hundred years, there’s definitely a lot to lose if you do the wrong thing.

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The Design of Business | The Business of Design is recorded at the Yale School of Management.

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Posted in: Branding, Design of Business | Business of Design


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Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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