04.05.17
Michael Bierut + Jessica Helfand | Audio

S2E6: Michael Rock


Michael Rock is founding partner and creative director of 2x4, a global design consultancy that has worked with brands including Nike, Prada, Target, and Kanye West.

Rock talks about branding in relationship to religious and political belief systems, and how something as “seemingly quotidian as signage” can frame how you move of the world:
When you’re on the U.S. highway system, and you see these big green signs and that assures you that you’re in the jurisdiction of the United States Government. And when you veer off that to some unmarked road, you suddenly become anxious.
This framing, he says, is “the essence of what design does.”


Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.

The Design of Business | The Business of Design is recorded at the Yale School of Management.

A big thanks to our sponsor, Mastercard.

Posted in: Design of Business | Business of Design


Comments [0]



Jobs | November 14