
Design by Marian Bantjes: Download hi-res version here

Illustration by Bruce McCall: Download hi-res version here

Design by Christoph Niemann: Download hi-res version here


Design by Paula Scher/Pentagram: Download hi-res version here

Design by Winterhouse: Download hi-res version here
Two years ago, a leading paper company charged Jessica Helfand and me with commissioning six designers to create posters inspired by the word Sustainability. The outcome was designs by Marian Bantjes, Bruce McCall, Christoph Niemann, Michael C. Place, Paula Scher and Winterhouse. The series was cancelled when the paper company sold its U.S. operations after printing and distributing only the Bantjes, Niemann and Scher works. But we we didn't consider this premature end a tragedy; making a pitch for sustainability in a thousand printed posters seemed problematic at the time, and today the issue is even more clouded.
We are pleased to provide all six posters to our readers through high-resolution download, perhaps a more appropriate mode of distribution.
Two years ago, a leading paper company charged Jessica Helfand and me with commissioning six designers to create posters inspired by the word Sustainability. The outcome was designs by Marian Bantjes, Bruce McCall, Christoph Niemann, Michael C. Place, Paula Scher and Winterhouse. The series was cancelled when the paper company sold its U.S. operations after printing and distributing only the Bantjes, Niemann and Scher works. But we we didn't consider this premature end a tragedy; making a pitch for sustainability in a thousand printed posters seemed problematic at the time, and today the issue is even more clouded.
We are pleased to provide all six posters to our readers through high-resolution download, perhaps a more appropriate mode of distribution.
Comments [20]
11.05.09
04:16
11.05.09
05:09
Which leads me to the questions.
Would a paperless campaign be possible?
How can we design for Sustainability in our culture?
Thank you for this post.
The Sustainability posters are beautiful.
11.05.09
06:04
11.05.09
06:05
11.05.09
01:36
I did one too: http://jeffreygarofalo.com/#122224/Sustainability
// Jeff
11.05.09
01:41
11.05.09
02:36
11.05.09
02:41
This is what 'design' cannot figure out when it comes to it's minimal role in world events and issues.
11.05.09
02:50
Would be forgivable if the posters were visually interesting or conceptually strong. They are neither.
11.05.09
02:59
I would ask the students in my classes to think no less broadly for their work and they would enjoy the challenge.
11.05.09
03:05
Could you please explain to me when an image become a poster, I'm just confused...
Thank you for your answer.
11.06.09
05:27
FAIL.
11.06.09
08:43
Some of the comments above seem to be confusing the concept of sustainability with the production of an image about it, to promote the concept. Obviously, producing a poster raises issues around sustainability: life is full of such ironies.
To those who can't see the links, may I suggest: 1 the pattern seems to sustain itself, changes as necessary, like we need to in life. 2 Clear image that shows what sustainability can mean in terms of energy. 3 Sustainability hides in everything we do, we have to look for it and change what we do. 4 Sorry, can't find a link here - probably being a bit dense this morning. 5 Sustainability has to permeate science and technology to enhance our lives.. 6 Again, can't see anything to comment on in this one. Perhaps others can.
11.07.09
05:10
Like other readers though, I really question the utility of this project. This would be so much more effective if these were at least seriously informational. What about a mobile campaign instead?
Unfortunately, this seems a conceptual exercise with little relation to the actual meaning of sustainability.
11.07.09
11:01
Sustainability isn't about never producing anything physical again. That's the amateur mistake. We all use and need paper. Print designers really could hold their ground on this a little bit more. I would love to see design about why, how and where to use less paper. More design from reclaimed paper, handmade paper. Make a poster on 100% recycled paper that folds into a rad birdhouse.
There's a couple of paper companies doing great, inspiring work on their processes. I hope to learn more about that.
11.07.09
01:15
11.09.09
02:08
Also, the second one might be the one that's most inspiring, seeing that it's actually sort of a utopian vision -- but the craftsmanship looks so shoddy. You could cut parts of it out and they would look good on their own, but the way they're put together makes the complete panorama look like a total mess.
I guess I could go on being a jerk to the other ones as well, but I guess I'll just conclude that it's inspiring to see that everyone does crappy work now and then :)
11.09.09
10:00
11.09.09
11:24
11.20.09
08:53