Michael Bierut + Jessica Helfand | Audio

S2E10: Robert Brunner

Robert Brunner is a founder of Ammunition, a design firm based in San Francisco. He has designed products from the Apple PowerBook to Beats by Dre headphones.

Ammunition does some projects for a fee, but it will also negotiate for a share of revenue or, with early-stage startups, equity in the company. Brunner believes that these business models make Ammunition more effective:
We become much more than just the hired designer. We become a partner. The respect level and the ability to take advice goes way up, and we find that we’re able to affect the outcome much more.
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Posted in: Design of Business | Business of Design, Product Design

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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