Michael Bierut + Jessica Helfand | Audio

S4E8: Somi Kim

Somi Kim is senior director of healthcare solutions at Johnson & Johnson Design.

Healthcare, Kim says, is about more than just products and procedures. It’s about observing people and learning about their needs:
To be a designer now, one has to consider the breadth of an experience and to prioritize what is going to make the best difference for that person, who at their heart isn’t a patient or a healthcare provider, they’re a human being.… We can’t just do it in a vacuum with only ourselves, we need to partner with many, including the people themselves who we want to benefit from our products and solutions.
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Posted in: Design of Business | Business of Design

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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