Theory + Criticism

Rick Poynor|Essays

Theory with a Small "t"

A critical writing determined by the need to shape practice will be limited in the cultural insights it can offer. This is the last thing that design writing needs when ways to engage a wider public could be opening up.

Rick Poynor|Essays

How to Say What You Mean

There is a crucial difference between subtle and complex ideas and needlessly convoluted forms of expression. The challenge now for design writing is to move outwards into a world in which design is everywhere.

Jessica Helfand|Essays

Regarding the Photography of Others

In an interview published in yesterday's Guardian, David Hockney makes a case for the implausibility of photographic truth: asserting that photography is as fictional as painting, his argument is an odd sort of inversion of Susan Sontag's …

William Drenttel|Essays

Defamiliarization: A Personal History

In 1977, I wrote a college thesis about Michelangelo Antonioni. Fueled by illusions of scholarship, I attempted to evaluate this great Italian filmmaker through the lens of Russian formalist literary criticism. Out of nowhere, I …

Jessica Helfand|Essays

The Crisis of Intent

Victor Schrager's photographs currently on view at Edwynn Houk Gallery in New York are dream-like and unsettling: richly saturated, they're a cross between the urban drama of a Hugh Ferris drawing and the sobering stillness of a Gerhard …

Jessica Helfand|Essays

You're Going to Hollywood, Baby

Jessica Helfand|Essays

The Span of Casual Vision

Rick Poynor|Essays

Notes on Experimental Jetset

Experimental Jetset’s argument that design should have a certain autonomy and an inner logic separate from tastes and trends makes sense, but as a rationale for defaulting to Helvetica, is it convincing?

Jessica Helfand|Essays

On Visual Empathy

In a world besieged by unpredictable atrocities, don’t we all feel a little emotionally raw? Two recent articles in suggest that visual empathy may more critical to a productive imagination than we thought.

Rick Poynor|Essays

Those Inward-looking Europeans

Three American design teachers visit London and the Netherlands. European designers, they say, are not paying attention to design history. Maybe the visitors are missing local factors and broader global issues.

Jessica Helfand|Essays

Fatal Grandeur

In one of the annotations to my design manifesto, "Me, The Undersigned," I wrote somewhat sarcastically of the seriousness with which some of us view our profession by noting, "Design is probably not going to kill you if it falls on your …

Jessica Helfand|Essays

Edward Tufte: The Dispassionate Statistician I

I went to college with a very sharp guy who once claimed that the problem with sociology was sociologists, who were, as far as he was concerned, merely self-proclaimed experts on the obvious. "All sociologists really do," he once observed, …